How Youtube Can Help Your Business
You might be aware that Youtube is one of the most visited sites on the Internet, and has been for several years. You might not be aware that Youtube is also the second most used search engine in the world, after Google. The video sharing website has come a long way from being a platform for sharing low quality home movies and cat videos. Youtube is maturing, and is positioning itself as a standard-bearing social network site for the dissemination
How to make your blog SEO friendly
These days, if you want to inject your business website with that crucial level of authority that will get it favourably ranked by Google, you need to have an original, well-maintained blog. In addition to enriching the experience of your visitors and the professionalism of your brand, the blog posts will act a hook that will bring your website up through Google’s rankings. So how do you get your blog working for you from an SEO perspective? The goal here is to
Why your social media campaign isn’t working
You might be a small business owner looking towards social media marketing to increase your bottom line. You might be a social media manager working for a business to help them grow their brand, create leads and generate sales. Whatever angle you’re coming at it from, there are certain things that you are most likely doing wrong if you notice that you’re not getting the results you want. In most cases, what results you are actually expecting in what time
Facebook begins purge of fake accounts
Following the announcement that Facebook was going to crack down on fake accounts, the hammer has dropped today. The social network began a massive purge of scam or ‘zombie’ accounts, whose function was to generate huge numbers of likes for fan pages –often at a price. This process is outlined in its site integrity improvement campaign announced last month. As a result, some of the top brand pages on Facebook, such as the famous Zynga’s Texas HoldEm Poker, experienced massive drops
How Good Does Your Blog Look?
When it comes to blogging, you may have heard that engaging content is king. In reality, that’s only part of the story. It turns out that the look and feel of your blog is of crucial importance as well. The idea here is that your blog should be attractive enough on the surface to keep people on your site and reading your content. In addition to having people simply read it, it’s important that they want to share it on
The Importance of Web Design
Is your main online marketing focus getting your website to the top of Google search results for your keywords? That’s a worthy goal and will get you lots of visits, but what happens when a potential customer lands on your site? Have you taken the time to put yourself in their place and figure out how the look and feel of your site affects their experience? According to The Stanford Web Credibility Project, you really should pay attention to how your
Social Networks Are Scrambling to Go Mobile
Everyone is currently talking and writing at length about the ongoing rise in the use of social media and its importance and significance in the business world. The same can be said for smart device usage patterns. What’s really interesting about these trends is how they actually fit together. The facts point to an interesting relationship between mobile smart device use and social networks, one which is sending giants like Facebook into a bit of a panic to adapt to
2012 Canadian Digital Trends
When it comes to global digital trends, Canada’s profile is encouraging, if somewhat unique. Statistics collected by various research teams show that while Canada is behind in some areas, especially in the technical infrastructure and penetration rates, Canadians themselves are using the internet more than ever, and more than any other citizens in the world. Here are some interesting facts about Canadian internet use from comScore’s 2012 Canada Digital Future in Focus report: Canadians spend more time on the internet on average
How Google’s Penguin Changed SEO
Early last year Google unveiled an update to their search algorithm called Panda. This caused massive ripples in the organic search industry, as the updated specifically targeted sites that appeared to be spam-oriented. That is, sites with poor content and redundant use of keywords (among other things) were penalized in rank. This past April, Google rolled out another significant update which rocked the SEO services world yet again: Penguin. Penguin targets websites that were optimized in an abusive way with respect to
Samsung Preparing to Sue Apple over iPhone 5 Patents
The constant battles between tech giants are a favourite source of material for blogs and news publications. No saga has captured more attention lately than the epic struggle between Apple and Samsung over patent infringement. As of now, the two companies are involved in lawsuits in 10 different countries. Most recently, as one might have guessed, the release of Apple’s iPhone 5 has created the latest addition to this patent war. Samsung has anticipated that it will sue Apple over patents