Microsoft Moves into Second Place
Microsoft’s group of sites has edged ahead of Yahoo! to claim the second highest number of unique visitors on the internet, according to a ComScore announcement released on December 22nd. Google, as expected, is still holding on to the first place spot. Bing is the search engine to watch when considering market share fluctuations: Bing is threatening to pass Yahoo! in comScore's November Search Engine Rankings Report. This report offers a clearer understanding of how much each search engine may contribute to
Google Wants to Help You Go Mobile
The fact that mobile devices are gaining popularity in an exponential manner is a given. With the explosion in smart-device use, mobile search is fast claiming a significant amount of search traffic: conservative predictions have mobile search claiming 16% of traffic by the end of 2012, with more aggressive speculation pushing it to around 22%. In this new model, it is of vital importance to any business that their website be optimized for mobile display. Google is taking an interesting initiative
The Importance of Business Blogging
It’s been said time and time again: when it comes to search engine optimization, content is king. The more richness and depth your content has, the more search engines will love it. Given the importance of optimizing a site for organic search engine ranking, it’s important to remember that websites are really meant for people to use. If people like a site or page and find it useful, they will talk about it, link to it and share it with
Facebook is Where Sharing Happens
At this point it’s fairly evident that Facebook is an integral part of many people’s social lives. The facts about Facebook speak for themselves: Facebook has more than 800 million active users More than 50% of its active users log on to Facebook in any given day The average Facebook user has 130 friends The average Facebook user is connected to 80 community pages, groups and events The average user now spends about 8 hours a month on Facebook, making it the single most attention-capturing
Small-to-Medium Businesses Love Social Media
If you are unsure about whether or not social media can help your small-to-medium business (SMB), you’d do well to listen to what SMB owners are saying about how social media has shaped their business. The bottom line of their feedback is simple: social media is a powerful tool to reach customers and increase sales. This is especially true for small-to-medium businesses. Here’s what SMBs had to say about their experience with social media: 57% of SMBs say social media is
Twitter Influences Purchasing Behaviour
Twitter is the most dynamic social network on the web. While it may not capture as much traffic or attention as Facebook, it has cornered the market on fast-paced social interaction and up-to-date information streaming, a vital function in today’s Internet climate. Its reach is ever-expanding and it holds the educated, web-savvy, early adopter type crowd as its core audience, making its potential for influencing people and disseminating information nearly unlimited. Some important facts about Twitter include: Twitter has over 100
Organic SEO is Absolutely Critical for any Business
Your website needs to be found to be effective. From a business perspective, it specifically needs to be found by people looking for what you are selling. Organic is a term used to describe a search engine result that is displayed because of its relevance to the search terms, as opposed to paid advertisement links. Having a site that ranks high on organic search engine results is absolutely crucial to the success of any modern business. Here’s why: 70% of the
Inbound Marketing – What It Is and Why You Should Use It
In the modern sense of the term (the one most currently applied to the web environment, in any case), inbound marketing is a strategy that involves bringing customers to your business by being attractive to them in some way, in other words, “getting found” by people looking for what you are selling instead of going out and hunting for them. This idea is opposed by what is referred to as outbound marketing, which can be thought of as traditional advertising,
Blogging Gets You Real Results
It’s no secret that people start their shopping with online research more than ever before. One of the best ways to capture that potential client traffic is through blogging about your business and its products and/or services. The average web user is far savvier than you might think –it’s important to engage them in a way that responds to their frame of mind. Interrupting people during their online experience is counterproductive. Building an informative, interactive relationship is the way to
Companies Are Investing in Inbound Marketing –Don’t Get Left Behind
Inbound marketing strategies have been proven to be extremely effective in generating leads for businesses online. Being inherently interesting to a potential client is a powerful quality for a modern business to have. It has been proven to be more effective than the reliance on traditional interruption-based advertising. Businesses in every field have been catching on to this. The numbers speak for themselves: investment in inbound marketing strategies is a growing trend, to be ignored at your own risk. More than