Google’s Pigeon Algorithm: What You Need to Know
In their continuous quest to improve the effectiveness of their search algorithms, Google recently rolled out an update that focuses on local search results. Named ‘Pigeon’ by industry authority Search Engine Land, this update is perhaps one of the most relevant to date when it comes to small and medium businesses. On the whole, Google has sought to improve the experience of consumers searching for products and services in their area with this update. Pigeon refines the accuracy of local search
Why You Need to Hire a Professional Copywriter
There are many different criteria that search engines take into account when ranking a web page. One of the most important ones has always been the actual page content, from the titles and paragraphs on the main pages, to the dedicated professional blogs that keep the website fresh. Throughout the history of search engine updates, such as those of Google, the focus has always been on improving the quality of websites’ content by punishing spammy and low quality writing. It’s all about