Mobile SEO Mistakes That You Need to Avoid: Non-Responsive Design
It seems like everyone these days is working in SEO or knows somebody who is, and why shouldn’t they? According to Google, 863 million websites mention the term SEO! The search engine optimization industry is growing, and is set to grow for the foreseeable future. Simply put, if you have a business, you need to be on the internet, and if you are on the internet, you need SEO. The new frontier of SEO is the mobile market, where more
SEO or PPC? Why not Both?
Some debates just never go away: vanilla vs. chocolate, Kobe vs. Lebron, Yankees vs. Red Sox (OK, no contest there - you can’t argue with 27 titles). The equivalent to these in the online marketing world is SEO vs PPC. Is it better to build organically or pay for ads? This question has left many businesses scratching their heads. Why would you ever pay extra hard-earned money to rank for keywords that you are already ranking for organically? It doesn’t make
Common Mobile SEO Mistakes to Avoid at All Costs
If you had told someone 10 years ago that as of today over 1.75 billion people were smartphone users, they would have never believed you; however, it’s now a fact. As of 2014, nearly one quarter of the world’s population uses a smartphone. The veritable goldmine that is mobile marketing is one that is rapidly expanding, as more and more users switch from “traditional” platforms to new mobile ones. What this means is that it is imperative to get your
Content Marketing: What it is and How to Do it
In today’s hyper-connected online world, traditional marketing strategies such as straight forward and intrusive ads are no longer as effective as they used to be even a few years back. Now, people skip through or edit out TV commercials and use ad blockers to get rid of those annoying popups on their web browsers. This reality has given rise to a type of marketing that focuses more on being informative and valuable to a potential client, which is also known
How T-Shaped Knowledge Improves Content
Traditionally, the business world has always valued expertise, and for good reason. Even our educational systems are set up to provide students with a broad base of general knowledge, and slowly work them up to the point where they can be considered the master of a certain field of study. When it comes to marketing, having a single skill set or deep knowledge in a particular field was often enough to get you a good gig writing, or if you
How to Write Headlines That Sell
“Everyone’s a salesman,” or so the old adage goes. It doesn’t matter what line of work you are in, in the end it all comes down to selling something; a doctor selling medical expertise; a fitness instructor selling weight loss; a writer selling beautifully written words or a recruiter selling the benefits of working for their company. Our primary goal in the world of business is selling either ourselves or something else to someone. So it is no surprise that
How to Respond to a Bad Review on Google
Negative reviews will happen to the best of us - we are all human and despite your best efforts, your business will receive one from time to time. Some reviews are positive criticisms, providing helpful insights on how to better manage your business. Others unfortunately are not so helpful and perhaps a little inflammatory and hurtful. Regardless of how they make you feel, those need to be addressed as well. Never ignore a negative review. The decision to stick your head
How to Reduce Your Website’s Bounce Rate
Does your website have a high bounce rate? Here’s what you can do to fix it. Many websites do experience a high bounce rate - that is, when visitors arrive and then leave almost immediately. In fact, bounce rates of up to 80% are frequently reported through Google analytics. That’s 80% of visitors simply leaving upon seeing your site! Not only does a high bounce rate affect your search engine rankings, it also means you are losing up to
Best Practices: Social Media Marketing for Real Estate Agents
While many businesses are still shying away from fully entering the waters of social media, real estate agents seem to have dived in headfirst. Professionals working in the real estate industry are now using social media tools and platforms as a means to promote their services and reach out to a wider circle of home buyers and sellers. This should not come as a surprise to us, after all real estate is an industry that has long depended on referrals