Must-Use SEO Tactics for 2015
Every year, SEO is evolving to become a more sophisticated discipline. As marketers are working to refine their skills sets and search engines are improving their search results, embracing and evolving with these changes is essential. With 2015 in full swing, now is the time to ensure your SEO strategy is keeping up with your competitors to ensure continued success with your results. Some tactics for SEO you should focus on in 2015 are highlighted here. Create Link Earning Content Even with all
3 Tips for a Better Call to Action: How to Compel People to Act
So you’ve done everything that you were supposed to do to optimize your website. You’ve done the keyword research, tweaked the meta tags, wrote a killer headline, scored some highly-respectable links, and gotten your customer to click a search result and land on your website. So the question is: what was it all for? Just like in all other facets of life, this whole process was about making a sale. It doesn’t matter if you are a doctor, a lawyer, a
Landing Page Tips: 4 Ways to Improve your Landing Page
Your landing page can make or break the sale, and you usually have only a few seconds to capture the viewer’s attention, gain their trust, and close the deal. A properly optimized landing page has the ability to exponentially increase your ROI, and more often than not a few tweaks to your page can be a huge advantage over other competitors. Since the “five second rule”- the amount of time you have to draw in your customer - applies as
Landing Page Tips: What Makes a Customer Buy?
So you’ve set up a landing page associated to your ads displaying all over the internet, selling a particular product or service. Just putting up a landing page is easy enough, but there’s really no point to it unless your page successfully compels visitors to buy what you’re selling. The question is: what does your landing page have to contain in order to convert visitors into buyers? Every potential customer is unique, and so is every product or service. Despite this,
A Different Type of Panda from Google
Recently, the folks at Google posted a video of a fake Google live event. The event is supposedly hosted in Japan and talks about the launch of a brand new Google product, dubbed ‘Google Panda.’ Not to be confused with the algorithm update of the same name, this new tool is actually a stuffed Panda. It offers users the ability to ask it whatever question they have in mind and it will answer them right away. It is not a complicated
SEO Services for Etsy: How to Optimize Your Shop
If you log onto Etsy in search of a turquoise necklace to purchase, you are going to be presented with hundreds of thousands of results. Chances are you will then do what most users do – skim the first page and refine your search term. If you are selling turquoise necklaces, it is essential to be found on the first or second page of results, or your potential customers are never even going to see what you have to offer. The
SEO Sins: Duplicate Content
One of the most common - and thankfully easiest to fix - SEO mistakes we see across the web is duplicate content. Duplicate content is literally an SEO killer. The most common place to come across this is on websites that offer similar or identical sets of products in different listings. In order to figure out how to best solve the problem, we need to fully grasp exactly what the problem is. What is duplicate content, and why is it such
The Best SEO Plugins to Improve Your Search Engine Rankings
Building a successful website is a dream for many people. Unfortunately, it isn’t always as easy as people hope. Even if they build a beautiful site with useful, interesting and engaging content, it won’t be a success without people visiting the page. The number one source of traffic to most websites is Google and the other major search engines, which is why optimizing a site to improve its search rankings is extremely important. While the list of