Google Launches Home Services Ads: what this means for the future of marketing
Google again has come out with an exciting new update that will help people get the most out of their queries using the engine. When people search for services, they want to find something that exactly matches their query. Not only that, but they want quality as well. The engine has come a long way in recent years, and is now better than ever at helping people find what they want. This is the next logical step. The home service
Google Announces AdWords Structured Snippet update
Google controls the world of internet search, and all of the money that goes into it. Nearly all of Google’s revenue comes from advertising, mainly in the way of paid ads. AdWords is the engine that makes the money machine run. Companies pay to design their ads based around keywords that they specially select through a mysterious process called keyword research. The great thing about advertising via this engine is that you get more precisely targeted customers. Instead of propping a
Market Trends 2015: Will We See the End of Desktop Websites?
As we pointed out in our last entry, the world of SEO, marketing, e-commerce, and the web in general is constantly evolving, and the only thing that you can realistically expect over the years is change. This brings us to market trends for this year, and the years to come. The one that we will focus on today is the shift in influence and focus from desktop to mobile. Sure, we all know that mobile is becoming dominant, but just
3 Trends for the Next Year in SEO
SEO, like all other things in the world, is constantly evolving. There was a time when you could stuff a page full of keywords, and trick search engines into thinking you were the expert on a topic. Nowadays, that approach is useless - and even dangerous at times. There are 3 trends for the next year in SEO that will surely dominate the practice. Make sure you are ready for them. Google will look for more user-tailored results Google has already begun
Drive Quality Leads from AdWords by Avoiding These 3 Mistakes
As if paid advertising on Google wasn’t already incredibly valuable, new updates to the SERP have made the top spots even more lucrative. New display abilities, and new limitations put on organic results from the “snackpack” update have made visibility at the top of the SERP your ticket to fortune and fame. In keeping with the trend of discussing Google’s updates, and how important the top results are, we thought that we would bring you some wisdom as to how
Google Now Has Expandable Site Links on Mobile Search Results
Another day, another change from the folks over at Google. As part of their continuing dedication to improving search from a user perspective, they have now introduced expandable site links on mobile. We already knew that they had been testing this, but now it’s official. Being able to be found by your customers via mobile is essential to doing business these days, and Google wants us all to know that if we play by their rules, we reap the benefits.
3 SEO Factors That You Might Not Know About
SEO may seem like it is an overly complex recipe for success that can only be known by the chosen few. There are so many different factors and intricate details involved in having a well-rounded SEO campaign that it can sometimes be hard to decipher exactly what is affecting what, and how one factor leverages another. There are many people out there who are professionals that dedicate their careers to mastering this craft. Even they can be overwhelmed, though. If you
How to Write Better Content to Drive Traffic
If you are involved in the world of e-commerce, then you know how important it is to have great, high-quality content. Not only do we think so, but Google also thinks so - and what they say goes. Having interesting, engaging, helpful and original content is the recipe for success, and without it, you are going to see people turn elsewhere. With it, you can obtain high rankings in the SERPs, drive traffic to your site, and gain a dedicated following.
How to Grow Your Audience
Having a large following either on social media or for your website in general is a great way to get your product, service, or expertise in front of a large group of people. The power is exponential. They tell their friends, and their friends, etc. But just having any following shouldn’t be the goal. You want a dedicated audience - one that will interact, engage, and buy what you are selling, or at least tell other people about it. While
The 2015 Search Engine Ranking Factors Study
Google’s powerful algorithm is like your grandmother’s secret recipe. It’s delicious, life-altering, and powerful, but nobody really knows what is inside of it. You have a good idea of what it might be, but you are never really sure. The algorithm has the ability to make or break your site, and will not hesitate to banish you if you don’t comply. The quest to figure out what comprises the elusive formula is like the search for El Dorado, the race