How to Improve Your Content Marketing Game
They say that the way to a man’s heart is through his stomach. We can’t argue with that. If you were to translate that over into the world of e-commerce and SEO, then it would be “the way to Google’s heart is through content.” The words, images, and videos that you use are the most powerful tools at your disposal in your battle to the top of SERPs. This is how you are going to get people to read, click,
Are Your Links Just Not “Clicking”? How to Write Meta Descriptions to Get Clicks
When a user searches for something and the results appear on the search engine results page (SERP), there is a little snippet of information below the link that gives them an idea about what will be on the page that follows. This is called the meta description. Usually only a few characters long, and not bolded like the link itself, it is often overlooked. How to do them properly might seem to be a lost art, but the thing is,
Google Loses “Right to be Forgotten” Appeal
The fact that anyone who happens to be anywhere at any time can look you up, and find out just about anything that they want about you is something that has unsettled both the public and privacy regulators throughout the world. Measures to limit this practice, widely known as “the right to be forgotten” have been put in place across Europe so that people’s privacy can be protected if they so desire. France, always known to be one of the staunchest
More Local SEO Tips to Cope With the New Landscape
Not only have we covered in detail how to shift your local SEO strategy in the “post-snackpack” world, but we have also covered some interesting statistics that show that a lot of small business owners aren’t investing in SEO as much as they should be. As with any good strategy, you need to review new details and changes, and tweak your game a little bit to stay relevant. It’s a game of adjustments, so to speak. So let’s look at
Why Small Business Owners Should Invest in SEO
When a user searches for a product or service online, you want your website to be at or near the top of the results (75% of users never click on results that aren’t in the top three). While nobody will claim that these services are cheap, there is no denying that they are effective, with SEO leads generating a close rate 7-8 times higher than most traditional outbound marketing leads. Many small business owners are on the fence about investing
Why You Need Good Content Marketing: and that stats to prove it
By now we all realize that killer content is the best way to keep your users interested, gain traction on social media, generate new leads via organic search, and pretty much everything else that goes with SEO these days. Which is why it is so surprising to us that the internet is rife with big companies that don’t care, or don’t care enough about how their content looks. It seems that the importance of the information on their site hasn’t
Google Updates My Business APP: does it help, and is it worth it?
Having a My Business page is a great way to put your small business out there, and have all of your information at your customer’s fingertips. On this page you can have everything from your address and zip code to photos and your opening hours. With more and more people searching on the go as time goes by, you better have a presence on social media and other pages like Google+ or else you are doing yourself a serious disservice.
Just How Fresh is Fresh: does Google really care?
One of the key components of SEO these days is the certification freshness that is attached to your blog content. Putting out up-to-date, unique, freshly pressed content is one of the few ways that you can organically grow your rankings. Google does this so that users have constant access to the most recent and relevant information. Nobody is going to bother reading things that are yesterday’s news anymore. But how much does it really matter? And should you really be
Tips on How to Dominate PPC in 2016: adjusting to a changing landscape
We all know how important it is to have a solid organic search growth, and we are all aware of how important it is to have a solid PPC campaign in place. Most companies are now aware that weaving the two together is the best way to go in order to dominate the search rankings. As things change, however, we need to re-evaluate, adjust, or tweak our strategies to adjust to a changing landscape. PPC is no different. A plethora
Finding the Content Sweet Spot: which kinds of content get both likes and shares
Using social media to grow your business is no secret in the E-commerce world. In fact, some surveys show that more than 80% of all small businesses do it, and we wouldn’t be surprised if those figures were precisely accurate. Being able to reach such a wide audience for pennies on the dollar when compared to traditional advertising makes social media the place to go to make your brand. But what is the secret? How do you become CrossFit and