The Facts Behind Inbound Marketing
Before the advent of the internet, the history of advertising had long been dominated by loosely targeted messages in and around a company’s market, or on some form of mass media. Outbound marketing (where you find customers via traditional means) was pretty much your only option. Things have changed in recent times, though. The ubiquity of the internet, the ability to seamlessly find specific information, and the affordability of new marketing techniques has given birth to inbound marketing (where you bring
SEO Mistakes to Avoid in 2016
The end of the year is fast approaching and as 2015 quickly turns into 2016 we should all take note of how the landscape of the industry has changed. SEO is a very fluid game, and certain things become more or less important as the months go by. The one thing that remains is just how viable SEO still is (it was the most effective source for bringing in new customers for 85% of online retailers last year). One of the
Google Officially Penalizes Giant Interstitial Apps
In a wild world where consumers of content and users of mobile apps are at peril from greedy companies looking to exploit their screen space, there is one protector standing up for them. Google has consistently used its mighty pull in the world to create the best user experience possible on mobile. Its “mobile friendly algorithm” penalizes apps and websites that aren’t friendly to mobile users, and as of yesterday its penalty for interstitial apps is live. What is an interstitial? When