How to Write Content That Builds Your Brand
There is no better way to make your products or services stick in consumers’ minds than through a brand name. Only through a face, a logo, a set or values, and a company to hold accountable can you gain trust among consumers. So how do you build a brand that has real impact in society? How can you make consumers see an apple, the golden arches, or lightning bolt and make them think of how prominent, trusted, and desired your
Your New Website Checklist
We all know how important a website is, but what most aren’t aware of are the specific factors that make a new website a valuable tool for your business. In fact, the majority of business owners go into the process blind, and simply ask someone to make them a website. Whether you are building your first site or moving an old one to a newly updated version, there are some things you should do to make sure it is up
Social Media for SEO: Some Incredible Statistics
Social media is crucial for marketing on the web, and with 75% of social media users claiming to use it in the buying process it’s clear that using these sharing platforms to engage customers and grow your brand is essential in the modern business world. But social media for SEO is a bit of a gray area. It’s clear that it boosts your visibility on the web and grows your business, but many still aren’t sure how to do it
3 Secrets About Social Media and SEO That You Didn’t Know
Social media and SEO are intimately linked, and by now most everyone knows that having a strong presence across social networks is vital to increasing your reach. People spend nearly 30% of their time on social networking sites, a sign that they use them for far more than just chatting with friends. 53% of people recommend products or businesses on Twitter, and the average consumer mentions brands 90 times a week with their social circle. But with all of the information
3 Alarming SEO Statistics for 2016: And Why You Shouldn’t Become One
It’s 2016 and the world of SEO has come a long way since its infancy at the birth of the internet. Search engines are a lot smarter than they used to be, and simple black-hat tactics are not only less effective, they also come with heavy penalties. The best way to become king of the search engine results page is by blending quality content (the most successful B2B’s spend 42% of their budget on it!) with targeted keywords and comprehensive
SEO Experts Still on the Lookout for Google Penguin Update
Once Google caught on to shady webmasters and SEOs purchasing links in an effort to manipulate their rankings, it rolled out its “Penguin Update” to penalize black-hat-tactic-using websites. It has been a few years, but along the way Google has refreshed the update a few times in order to allow compliant and repenting webmasters a chance at getting back into the game. With news that a new update was coming out this year, the SEO world was on the edge
The Content Metrics That Really Matter: How to Tell if Your Content is Working
We all know that unique, engaging, and useful content is the most powerful tool at your disposal when trying to expand your reach, build your business, and ultimately generate revenue. Inbound marketing generates 54% more leads into your sales funnel than traditional outbound marketing practices, which means more and more companies are in the race to rev up their content marketing efforts. But how can you tell if what you have is what readers want to see, and how can
Local SEO Bootcamp Part 3: go the extra mile
Gaining a foothold, growing a web presence, and generating traffic in your local market from scratch are not easy, but the rewards are worth the grit and grind. Now that you’ve read about the basics and how to take it to the next level, it’s time to cover how local SEO experts go the extra mile to deliver top notch results to their clients. These local SEO tips and tricks are for when you have already built a solid presence and