Store Visits From AdWords Top 1 Billion Mark
Anyone involved in local SEO can rattle off a number of well-researched statistics straight off the top of their head. The most important of those being: “50% of local searches lead to in-store visits within one day.” Local search is much more in-the-moment, and it’s obviously easier to get to a brick-and-mortar location that’s right down the road. But organic search, despite its position as a vital part of SEO, is not alone on the search engine results page. Google AdWords,
Google Launches New Mobile-Friendly Testing Tool
Over the last few years, mobile has gone from the new and trendy SEO darling to the most important person on campus. The rookie has quickly become the superstar, and everyone needs to take notice. If your site doesn’t have a version that caters to mobile users, then not only will you be penalized by Google, users won’t want anything to do with you. Google has provided a web tool that lets you know just how friendly you are to its
Proof that SEO is More Important than Ever
From the moment that search engines revolutionized the way that information was found on the web, companies realized the importance of crafting their web presence to appear at the top of their results pages. With that, search engine optimization was born. As algorithms, user tendencies, and searching habits have changed, so too has the art of SEO changed with it. New trends come and go, new rules are implemented and updated, and new technologies change the industry in the blink of
Google’s RankBrain: What is it?
When Google announced that a super-secret program that they developed was crucial for determining search engine rankings, the whole online world held its breath. What was it? What did it look for? And how did it affect SEO? In the ensuing six months, we waited bated breath for the best brains in the industry to find how exactly Google’s RankBrain affected SEO. This top secret machine learning algorithm is as elusive as the company that gave birth to it, but through