Google Confirms Paid Ads Coming to Local Search
Local SEO is one of the fastest growing tech sectors, and the amount of money set aside by companies looking to become more visible in their area is growing by the day. The statistics show that 50% of local searches lead to an in-store visit on the same day, and that nearly 1 in 5 result in a same-day purchase. Forecasts show that total spend for SEO will reach upwards of $80 billion by 2020, and the percentage of that
SEO Statistics That You Might Not Know Of
SEO may have changed drastically from where it was just a few years ago, but it has only become more important as the years have gone by. Not only have the techniques necessary to get to the top of the search engine results page evolved, but so have users’ habits when searching. Not long ago, having the right keywords in the right places was enough to get you what you wanted. Nowadays you often have to use multiple strategies in conjunction
Google’s Upcoming Mobile-friendly Update Will Shake Things Up
User experience. Those two words hold a tremendous amount of importance to e-commerce professionals. User experience (or UX) is how the user interacts with a website, with major factors being page speed, layout, colour scheme and text spacing - among others. Despite being such a powerful force in the online the world, a page’s loading speed has never directly influenced SEO rankings via Google’s algorithm – but that’s about to change. Google’s next mobile-friendly update will introduce page loading time as