PPC 101: A Beginner’s Guide to the Dos and Don’ts of PPC
When done right, PPC can deliver immediate returns by giving your company a fast track to the top of the SERP. But when done wrong, you can waste your budget on fruitless traffic. Follow these dos and don’ts to ensure you get the maximum return on your dollars. Paid search advertising is a great way for companies to expand their reach and accelerate business growth. Unlike organic, which takes a concerted effort and sometime fighting through competition to come out on
How SEO and Content Work Together to Increase Visibility (and Sales!)
The modern digital marketplace is competitive beyond comprehension. Your customers have a functionally unlimited supply of businesses, content, and products to choose from. Meeting this demand requires being both visible and persuasive. Comprehensive SEO is the key to appearing when your target audience searches, but content is what makes them click, engage, and ultimately, buy. When combined into one marketing campaign, it becomes an unbeatable one-two punch. Here’s a deeper look into how the partnership between SEO and content works in