Microsoft Moves into Second Place

Microsoft’s group of sites has edged ahead of Yahoo! to claim the second highest number of unique visitors on the internet, according to a ComScore announcement released on December 22nd. Google, as expected, is still holding on to the first place spot.

Bing is the search engine to watch when considering market share fluctuations:

• Bing is threatening to pass Yahoo! in comScore’s November Search Engine Rankings Report. This report offers a clearer understanding of how much each search engine may contribute to organic or PPC search traffic.
• Bing has been consistently drawing market share away from Yahoo! in the past months and is also slightly affecting Google’s reign at the top.
• The addition of Bing search on the Xbox platform should provide a further boost to Microsoft’s search engine traffic grab.