How to Start a Small Business Video Blog
Video is strong and efficient online marketing tool for any small business. Well-produced and optimized videos can drive traffic to your site, improve your brand, create customer loyalty and increase sales. Search engines love to include video listings in their search results, and people click on videos far more than they do text links. Videos can both inform and compel potential clients more than simple text can. Having one or two videos about your company is fine, but to really harness
How Will Google Glass Change Internet Marketing?
How Will Google Glass Change Internet Marketing? By now you’ve most likely heard of the new tech gadget Google Glass, the device that brings the internet and augmented reality right into your field of vision. There is a lot of discussion and speculation about it within the tech community, but there hasn’t been a lot of talk about how it might affect the world of internet marketing. Google’s Message That’s probably due in part because such talk would be mostly speculation, since Google
Twitter Quietly Unveils User Directory
Historically, Twitter has had a difficult relationship with Google in terms of allowing its content to be crawlable by the search engine. In the past week however, Twitter has quietly unrolled some updates that will make it undoubtedly more SEO friendly. The first was a change to its robots.txt file making it friendlier to search engines. The latest update is a user profile directory. Searchable user profiles While the robots file update made Twitter’s content more crawlable, this latest one will allow
Google Says Two Thirds of Users Will Leave Your Mobile-Unfriendly Site
It’s quite common these days to hear or read about how important it is for a business to have a mobile-friendly site. In support of this, Google conducted a study to get some real statistics on exactly how important it is. As a business owner, you may have considered getting a site which is optimized for display on mobile devices. If you haven’t actually followed through, the stats from this study might just compel you to act fast. Most people will
Social Networks Are Scrambling to Go Mobile
Everyone is currently talking and writing at length about the ongoing rise in the use of social media and its importance and significance in the business world. The same can be said for smart device usage patterns. What’s really interesting about these trends is how they actually fit together. The facts point to an interesting relationship between mobile smart device use and social networks, one which is sending giants like Facebook into a bit of a panic to adapt to
2012 Canadian Digital Trends
When it comes to global digital trends, Canada’s profile is encouraging, if somewhat unique. Statistics collected by various research teams show that while Canada is behind in some areas, especially in the technical infrastructure and penetration rates, Canadians themselves are using the internet more than ever, and more than any other citizens in the world. Here are some interesting facts about Canadian internet use from comScore’s 2012 Canada Digital Future in Focus report: Canadians spend more time on the internet on average
Samsung Preparing to Sue Apple over iPhone 5 Patents
The constant battles between tech giants are a favourite source of material for blogs and news publications. No saga has captured more attention lately than the epic struggle between Apple and Samsung over patent infringement. As of now, the two companies are involved in lawsuits in 10 different countries. Most recently, as one might have guessed, the release of Apple’s iPhone 5 has created the latest addition to this patent war. Samsung has anticipated that it will sue Apple over patents
Twitter’s Latest Updates
Twitter has recently unveiled changes to their application’s functionality. This latest update entails two major changes: the inclusion of a cover picture to user profiles, and an update to the user interface of their iPad app. The platform’s profiles pages in its desktop application have been re-designed to incorporate a cover photo into each profile, a feature reminiscent of Facebook timeline cover photos. Twitter’s edge in this race comes in the form of interconnection of user profile pics with the cover
Why Your Business Needs a Mobile Friendly Website
If you are a small business owner and you aren’t aware of the crucial importance of having a mobile friendly business website, consider the following facts: According to a Pew Internet study as of February 2012, 46% of all cell phones in the US are smartphones. Gartner Research predicts that by 2013, more people will be accessing the Internet on their mobile phones than those who will be using their desktop PCs. 87% of the world’s population is now using a mobile device. A
Google Expands Free Wi-Fi Network
Google has been teaming up with Boingo, a leading international provider of Wi-Fi hotspots and associated software, in order to create and expand a free Wi-Fi network across the U.S. Their model is based on the promotion of their products and services through these Wi-Fi networks. Before users log on, they must view a splash screen which contains ads, such as one for Google Play. A recent deal with Boingo has seen Google expand this free network, adding 4,000 more hotspots