Inbound Marketing – What It Is and Why You Should Use It
In the modern sense of the term (the one most currently applied to the web environment, in any case), inbound marketing is a strategy that involves bringing customers to your business by being attractive to them in some way, in other words, “getting found” by people looking for what you are selling instead of going out and hunting for them. This idea is opposed by what is referred to as outbound marketing, which can be thought of as traditional advertising,
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