A Happy Team is an Effective Team
We are pleased to announce: BlueHat Marketing wins a “Best Workplace in Canada 2020” Award! You might be thinking, “Well, that is very nice for you… but how does that impact me?” At BlueHat, we understand the importance of not only hiring, but also retaining some of Canada’s top talent. Our employees are the key to our success and yours, so it is our company's priority to provide a work environment that spurs on creative thinking and problem-solving for our clients. These facts
BlueHat Marketing is Proud to be Named a Top Canadian Marketing Company by Clutch
Here at BlueHat Marketing, we know how tricky it can be to achieve your business goals while also implementing high quality digital marketing techniques. That’s where we can help! We provide comprehensive online marketing solutions for businesses ready to make their mark on the world. We optimize your websites to maximize visibility and improve SEO rankings exponentially. In recognition of our success and impact, we’ve been named one of the digital marketing leaders in the industry, according to Clutch’s 2020 report. We’d
BlueHat Marketing Is Now a Google Premier Partner
Blue Hat Marketing’s excellence in Google advertising has earned us a spot in one of online marketing’s most exclusive clubs. Google ads are one of the most effective forms of advertising today, and mastery of the nuances that make a great campaign holds powerful benefits for digital marketing companies and their clients. The BlueHat Marketing team has always prided itself on its ability to tailor campaigns to clients’ needs and bring them big returns, and now we’ve been recognized for our
3 Alarming SEO Statistics for 2016: And Why You Shouldn’t Become One
It’s 2016 and the world of SEO has come a long way since its infancy at the birth of the internet. Search engines are a lot smarter than they used to be, and simple black-hat tactics are not only less effective, they also come with heavy penalties. The best way to become king of the search engine results page is by blending quality content (the most successful B2B’s spend 42% of their budget on it!) with targeted keywords and comprehensive
Local SEO Boot Camp: How to Local SEO your Business – Part 1
Build your business’ web presence from the ground up If you’re a business that relies on the local population for your living, then you know that having a web presence that is optimized to rank highly on search engines is essential to being competitive in the local market. Everyone is doing it, but few are doing it the right way. The facts behind local SEO are staggering: 50% of all mobile searches are for local results, and 61% result in a
How to Hyper-Localize Your Local SEO
Businesses in the physical world are quickly realizing that optimizing their web presence to increase visibility in their local market is the future of marketing, and that there is no more efficient way of increasing visibility, raising brand awareness, and bringing customers in the door. Local marketing budgets are expected to rise 52% by 2018. Gaining a large portion of the local market share means honing in on the right keywords, maintaining a presence on social media, ensuring accurate listings, and
The Facts Behind Inbound Marketing
Before the advent of the internet, the history of advertising had long been dominated by loosely targeted messages in and around a company’s market, or on some form of mass media. Outbound marketing (where you find customers via traditional means) was pretty much your only option. Things have changed in recent times, though. The ubiquity of the internet, the ability to seamlessly find specific information, and the affordability of new marketing techniques has given birth to inbound marketing (where you bring
SEO Mistakes to Avoid in 2016
The end of the year is fast approaching and as 2015 quickly turns into 2016 we should all take note of how the landscape of the industry has changed. SEO is a very fluid game, and certain things become more or less important as the months go by. The one thing that remains is just how viable SEO still is (it was the most effective source for bringing in new customers for 85% of online retailers last year). One of the
Google Officially Penalizes Giant Interstitial Apps
In a wild world where consumers of content and users of mobile apps are at peril from greedy companies looking to exploit their screen space, there is one protector standing up for them. Google has consistently used its mighty pull in the world to create the best user experience possible on mobile. Its “mobile friendly algorithm” penalizes apps and websites that aren’t friendly to mobile users, and as of yesterday its penalty for interstitial apps is live. What is an interstitial? When
The Importance of Social, Video and Blogs: How They Help You Grow
There was a time in the not-too-distant past when your town had a butcher, a baker and a candlestick maker, and everyone went to them any time they needed their services. No advertising necessary. Things are easy when you don’t have competition. These days that just won’t cut it. You can buy food from 5,000 miles away and have it at your door in no time, pick from a dozen specialty bake shops in the metro area, and, well, nobody