How to Find the Right Keywords for Your Business: The What, Who, and Why of What You Do
There are many ways to approach the problem of how to market your business online, including the concise yet vague idea of ‘following your heart’ and going with what you like to do. This might require a lot of thought and reflection and lead to choices which might not best serve your business from and SEO perspective. To render this process more streamlined and effective, here are some tips to use when it comes time to isolating keywords that you want
Google Places Converted to Google+ Pages
Google Place pages, once powerful online local business listings, have now been entirely converted into Google+ Pages. Over 80 million Google Place pages have been automatically merged into the Google+ social network and become what are now called Google+ Local pages, found under the Local tab of the Google account menu. This is a dramatic and potentially confusing change for business owners, but it can be harnessed to one’s advantage with the right knowledge and expertise. Here’s a guide to the
Google Adds Your World to Your Search
For the past few years, one main approach Google has used in its unending quest to refine its search results has been the idea of personalization. Starting with Social Search in 2009, a concrete path was laid for developing a search experience more tailored to the individual user through the incorporation of information from social networks (specifically Google+ and any sites with public content linked to it). When this optional search tool is enabled, search results relevant to your query
Google’s Latest Algorithm Updates
Last month, Google outlined 40 updates to its search algorithms, user interface and language settings. The record amount of changes brought about in February can be generally sorted into three main categories encompassing the most important changes: image and video search, local search and content freshness. Image searches are growing in popularity every day, and Google is racing to answer this trend with improvements to their user experience, most recently consisting of: More consistent thumbnail sizes on the results page Improved
Microsoft Moves into Second Place
Microsoft’s group of sites has edged ahead of Yahoo! to claim the second highest number of unique visitors on the internet, according to a ComScore announcement released on December 22nd. Google, as expected, is still holding on to the first place spot. Bing is the search engine to watch when considering market share fluctuations: Bing is threatening to pass Yahoo! in comScore's November Search Engine Rankings Report. This report offers a clearer understanding of how much each search engine may contribute to
Small-to-Medium Businesses Love Social Media
If you are unsure about whether or not social media can help your small-to-medium business (SMB), you’d do well to listen to what SMB owners are saying about how social media has shaped their business. The bottom line of their feedback is simple: social media is a powerful tool to reach customers and increase sales. This is especially true for small-to-medium businesses. Here’s what SMBs had to say about their experience with social media: 57% of SMBs say social media is
Twitter Influences Purchasing Behaviour
Twitter is the most dynamic social network on the web. While it may not capture as much traffic or attention as Facebook, it has cornered the market on fast-paced social interaction and up-to-date information streaming, a vital function in today’s Internet climate. Its reach is ever-expanding and it holds the educated, web-savvy, early adopter type crowd as its core audience, making its potential for influencing people and disseminating information nearly unlimited. Some important facts about Twitter include: Twitter has over 100
Organic SEO is Absolutely Critical for any Business
Your website needs to be found to be effective. From a business perspective, it specifically needs to be found by people looking for what you are selling. Organic is a term used to describe a search engine result that is displayed because of its relevance to the search terms, as opposed to paid advertisement links. Having a site that ranks high on organic search engine results is absolutely crucial to the success of any modern business. Here’s why: 70% of the
Inbound Marketing – What It Is and Why You Should Use It
In the modern sense of the term (the one most currently applied to the web environment, in any case), inbound marketing is a strategy that involves bringing customers to your business by being attractive to them in some way, in other words, “getting found” by people looking for what you are selling instead of going out and hunting for them. This idea is opposed by what is referred to as outbound marketing, which can be thought of as traditional advertising,
Blogging Gets You Real Results
It’s no secret that people start their shopping with online research more than ever before. One of the best ways to capture that potential client traffic is through blogging about your business and its products and/or services. The average web user is far savvier than you might think –it’s important to engage them in a way that responds to their frame of mind. Interrupting people during their online experience is counterproductive. Building an informative, interactive relationship is the way to