Tips on How to Dominate PPC in 2016: adjusting to a changing landscape
We all know how important it is to have a solid organic search growth, and we are all aware of how important it is to have a solid PPC campaign in place. Most companies are now aware that weaving the two together is the best way to go in order to dominate the search rankings. As things change, however, we need to re-evaluate, adjust, or tweak our strategies to adjust to a changing landscape. PPC is no different. A plethora
Don’t Put All of Your SEO Eggs in One Basket: lessons from recent times
There are plenty of old sayings that people repeat on a daily basis: don’t look a gift horse in the mouth, a bird in the hand is worth two in the bush, or don’t bark up the wrong tree. Today we are going to examine one of our personal favorites: don’t put all of your eggs in one basket. Just ask Detroit, and the rest of the rust belt how things work out when you build your foundation on one
A Deeper Understanding of the Local Area: Google adds to the “Explore” function to maps
You can say a lot about Google, but make no mistake that they are hard at work every day trying to come up with ways to make their service better. The little search engine that could has come a long way, and now dominates life on the internet. Their continual dedication to personalizing services, and adding new functions to cater to people’s specific desires has taken another step forward. Google has officially made improvements to the Explore function of their
Why You Should Tell a Story: embracing the future of SEO
Everyone has a story to tell is an old adage on something that is very true about both people and businesses. Each one is unique, and is what it is because of many different factors leading up to the present day. One great thing about a good story is that it sells. People have been telling each other stories since long before we were able to write them down. Your company tells them, your children tell them(not usually true ones),
3 SEO Factors That You Might Not Know About
SEO may seem like it is an overly complex recipe for success that can only be known by the chosen few. There are so many different factors and intricate details involved in having a well-rounded SEO campaign that it can sometimes be hard to decipher exactly what is affecting what, and how one factor leverages another. There are many people out there who are professionals that dedicate their careers to mastering this craft. Even they can be overwhelmed, though. If you
How to Grow Your Audience
Having a large following either on social media or for your website in general is a great way to get your product, service, or expertise in front of a large group of people. The power is exponential. They tell their friends, and their friends, etc. But just having any following shouldn’t be the goal. You want a dedicated audience - one that will interact, engage, and buy what you are selling, or at least tell other people about it. While
The 2015 Search Engine Ranking Factors Study
Google’s powerful algorithm is like your grandmother’s secret recipe. It’s delicious, life-altering, and powerful, but nobody really knows what is inside of it. You have a good idea of what it might be, but you are never really sure. The algorithm has the ability to make or break your site, and will not hesitate to banish you if you don’t comply. The quest to figure out what comprises the elusive formula is like the search for El Dorado, the race
How to Drive Traffic to Your Site Using Google+
Despite the recent news that Google is going to drop Google+ as a requirement for its services, the social network will still be very valuable to businesses going forward. We have already covered why Google+ is going to remain important to your business, but few are actually leveraging the website correctly. The nature of this network’s usage is different than others; couple that with its different user base and advantages, and you see that it is a totally different beast than
Google Shakes up Local Results: The “Snack Pack”
Google’s local search results function is great for small and large businesses alike. When someone searches in your local area, your information, location, number, hours, photos, and pretty much everything else about your company is posted right in front of their faces, and shows them how to get to you. As always, though, we should expect fluid changes from these titans of the search engine world as they look for ways to best serve their customers and business interests. New
Non-Mobile-Friendly Websites are Disappearing from Google Results
Google has made its stance on having a mobile-friendly website clear. “Mobilegeddon” or so the mobile update from the tech giant was called, showed that they meant business. You either have a mobile-friendly site, or you feel the wrath. It is amazing that in this day and age, with all of the talk going around about needing a web page that adapts to people’s mobile tendencies, that so many companies still don’t have one. A study done by Moovweb has