Google Speaks: information straight from the source on the Panda 4.2 update.
The new updates that Google consistently rolls out can leave people a little bewildered at times. Some aren’t sure exactly what is being done, or how it is going to affect their companies. Not only that, but they are sometimes left on the edge of their seats about what the future is going to hold for the search engine algorithm. Thankfully, Google opened up about its new Panda 4.2 “refresh”, and filled the public in on what happened, and what
Stick with Google+ Even Though Google Dropped It
Google may have dropped their social child Google+ as a requirement to access their services, but that doesn’t mean that you should totally forsake it. First, the not-so-popular social network is still good for a multitude of things, and just because YouTube users don’t like it, doesn’t mean that you should get rid of it. The tech giant plans on keeping its ill-fated network, and it is in the process of being rebranded, or so it has been hinted at
The Importance of Site Performance
Why you need to make sure your site is up to speed. There is always much ado about Google’s super secretive algorithm, and how we can best adapt our web pages to it. In recent times, though, Google and other search engines have moved away from the science of SEO, and have incorporated more of the art of the craft. By art we mean more of the quasi-intangible factors that go into SEO. The two main aspects they’ve improved on in
A New Panda Update is Rolling Out Slowly: Are You Ready?
It seems like Google can’t go more than a few months without putting out a new update named after a cuddly endangered animal. Way back in September of last year, Google rolled out the Panda 4.1 update that changed some rankings. While some sites saw their rankings take a dip, others were unaffected. The new changes will be the 29th such update in Google’s short history. The good news is that it will take some time to be fully implemented, so
Landing Page Tips: 4 Ways to Improve your Landing Page
Your landing page can make or break the sale, and you usually have only a few seconds to capture the viewer’s attention, gain their trust, and close the deal. A properly optimized landing page has the ability to exponentially increase your ROI, and more often than not a few tweaks to your page can be a huge advantage over other competitors. Since the “five second rule”- the amount of time you have to draw in your customer - applies as
Landing Page Tips: What Makes a Customer Buy?
So you’ve set up a landing page associated to your ads displaying all over the internet, selling a particular product or service. Just putting up a landing page is easy enough, but there’s really no point to it unless your page successfully compels visitors to buy what you’re selling. The question is: what does your landing page have to contain in order to convert visitors into buyers? Every potential customer is unique, and so is every product or service. Despite this,
Mobile SEO Mistakes That You Need to Avoid: Non-Responsive Design
It seems like everyone these days is working in SEO or knows somebody who is, and why shouldn’t they? According to Google, 863 million websites mention the term SEO! The search engine optimization industry is growing, and is set to grow for the foreseeable future. Simply put, if you have a business, you need to be on the internet, and if you are on the internet, you need SEO. The new frontier of SEO is the mobile market, where more
2015 Top SEOS
After an exceptional year, the BlueHat Marketing team has entered 2015 with a commitment to continue offering the highest level of service in the industry. From SEO services to pay-per-click management to web design and development, BlueHat Marketing is dedicated to setting the standard by which all other digital marketing firms are measured. We work to achieve this goal through significant investment in personnel, advanced technologies, and proven strategies. We have started 2015 strong: TopSEOs has rated us the #1 company in
Why Hire an SEO Company? Canada’s 3 Best SEO Firms Revealed
As a business owner, you might have been faced with this question on many occasions: is SEO something you should tackle internally? Or should you outsource your SEO to an external company? Time and time again, the facts point to a clear decision: you should definitely outsource your SEO to a professional and reputable agency. After all, the average business will have a limited amount of hours per week that it can invest into marketing itself. There will always be other
The Best SEO Companies in Canada
The best SEO companies in Canada do not solely optimize for the sake of establishing high rankings. What distinguishes a good SEO company from a less professional one is whether or not they optimize with the potential customer’s interest in mind. A professional SEO company always puts customer experience as their top priority when implementing SEO strategies. We have all experienced mediocre web pages that are clearly over optimized in the name of SEO. Those kinds of web pages might temporarily