Why You Should Get Active on Google Plus Now
Are you neglecting your Google Plus profile? That may not be a good idea. Google Plus is currently the second-largest social network globally, according to the Global Web Index. It is growing faster than Facebook and has more users globally than LinkedIn and Instagram combined. Despite these seemingly impressive statistics it turns out that only a small percentage of Google + users are active. BlueHat Marketing decided to further investigate, so we checked out the profiles of marketing influencers and social
What are the Social Media Metrics that Really Matter?
Social media has forever changed how businesses and customers interact and talk about products and services. The ability to succeed in today’s global economy hinges on a business’s ability to analyze consumer behavior online and on social media platforms. Gathering the right metrics from social media platforms is not as straight forward as it may seem. Vanity Metrics Vanity metrics are those numbers that are often wrongly perceived as the crucial element of social media effectiveness. They include numbers such as page
The Bitcoin Economy
Bitcoins were invented in 2008 by a computer programmer whose identity remains unknown. They are a virtual currency, meaning they exist nowhere but on a network of virtual accounts. The system is decentralized, so it is not subject to the control of any government, central bank or, arguably, any single authority at all. Bitcoins exist as entries in encrypted online accounts, one can use them to pay or be paid by transferring them, or a fraction of them, from one
Google Cracks Down On Bad Advertising Practices, Over 350 Million Ads Removed
Last week Google continued to wage its battle against the barrage of counterfeiters and malicious advertisers who abuse online advertising tools for harmful and deceptive purposes. Google permanently removed more than 350 million “bad ads,” up from 220 million the previous year. With almost one million suspect ads a day, Google still has a lot of work to do. Google’s online advertisement business generates billions of dollars a year while enabling countless small to medium legitimate businesses to grow.
Content Marketing: What is it?
If you’ve had any experience with digital marketing, chances are you’ve encountered the term content marketing. You’ve probably heard the over-used expression “content is king” as well. What’s all this talk about content, and why is it so ubiquitous? Content marketing is the art of understanding exactly what your customers need to know and delivering it to them in a relevant and compelling way, usually in the form of social media posts, blogs or website copy. It enables companies to build a
Google to Encrypt all Search Activity – Goodbye Keyword Data
SEO companies and online marketers are abuzz with discussion after Google announced earlier this week that all organic search queries (not those linked to Google ads) will now be encrypted. Google claims it has taken these moves to ultimately ensure user protection and privacy, providing a secure browsing experience. What is Secure Browsing? Secure browsing entails the encryption of searches. This means the terms users type into Google that were normally passed on to publishers after someone clicks on their links now
Google Glass & the Pay Per Gaze Mechanism
On August 17- 2013, Google announced they had been awarded the patent for the “Gaze Tracking System.” Their announcement caused a media stir of predictions and discussion on how the gaze mechanism could possibly revolutionize offline advertisement viewing and forever change the world of advertising. A copy of the patent can be easily accessed for public viewing on the website of the US Patent and Trademark Office. It is interesting to note that the patent does not specifically mention Google
Google City Expert: Improving Customer Reviews
Google has recently launched City Expert, an exclusive initiative that aims to increase the quality of reviews on Google+ Local and Google Maps. The program, similar to Yelp Elite, is a special limited-scope extension of standard Google reviews, which aims to attract consumers with a higher level of engagement with local establishments, products and services. City Expert will reward users with access to exclusive events in their area, Google-branded merchandise and special badges on their Google+ profiles. The current scope of the
How to Start a Small Business Video Blog
Video is strong and efficient online marketing tool for any small business. Well-produced and optimized videos can drive traffic to your site, improve your brand, create customer loyalty and increase sales. Search engines love to include video listings in their search results, and people click on videos far more than they do text links. Videos can both inform and compel potential clients more than simple text can. Having one or two videos about your company is fine, but to really harness
4 Reasons Why Video Works for Your Business
When it comes to marketing and advertising on the internet, the ubiquitous presence of pay-per-click ads and banners might come to mind first. Increasingly, these advertising strategies are being complemented by a perhaps more traditional medium: video. Video ads are an extremely powerful way to get your brand’s message across and grow your sales. Here are 4 reasons why video advertising works for any business: 1. Video Drives Traffic Videos from YouTube, the internet’s most popular site and second most popular search engine,