Why Should You Use Google Ads?
Google is a ubiquitous entity that provides a crucial service to millions of people every day. If you thought I was talking about internet searches, you’re only partially right. Google’s search service is obviously its most popular and high profile feature, but it is of course a free service. So how does Google make money? You could say that Google’s main activity, at least in terms of generating revenue, is advertising. Google makes money primarily through ads While Google can be used
How Will Google Glass Change Internet Marketing?
How Will Google Glass Change Internet Marketing? By now you’ve most likely heard of the new tech gadget Google Glass, the device that brings the internet and augmented reality right into your field of vision. There is a lot of discussion and speculation about it within the tech community, but there hasn’t been a lot of talk about how it might affect the world of internet marketing. Google’s Message That’s probably due in part because such talk would be mostly speculation, since Google
BlueHat Marketing Receives Top Award for Web Design
Following the high rankings awarded to us for excellence in SEO (both local and general) from TopSEOs, the BlueHat Marketing team now finds itself at the very top of the list for web design and development services in Canada, as ranked by the same independent agency. I sat down with Peter Olejnicki and David Foscato, my teammates in the BlueHat Marketing web design & development department, to discuss what sets us apart when it comes to providing professional web design services
Infographics and Data Visualisation
Infographics and Data Visualisation : What are they and how do they help your business? The rise of the internet has brought with it massive amounts of raw data. Every online movement can be tracked, measured and archived, creating huge repositories of information that can hold valuable secrets. The problem is that raw numbers and statistics are difficult and tedious for the human mind to grasp. After all, our thinking is highly graphical and representational. The key to unlocking the power
Google Algorithm Updates
For those of us that closely watch Google’s every move to see what it will do next to change its search algorithms, there has been a surge of activity on the internet in recent days. Google has made a series of changes to its Panda algorithm that seems to have affected certain sites negatively. The main point of Google’s constant updating is to ensure that when it comes to indexed websites, the higher the quality, the higher the ranking. The details
BlueHat Marketing at the 2013 Service Super Summit
BlueHat Marketing has been invited to the 2013 Service Super Summit, a business conference for plumbing, HVAC and electrical contractors taking place from March 13th to the 15th in Long Beach, California. SPM Summit is a place where contractors meet experts in sales and marketing to discuss how to grow their business, from generating leads to improving customer service. For more information on the conference and instructions on how to participate, visit spmsummit.com. Patrick Prudent, our sales director, will be giving
2012 was a huge year for the BlueHat team
From relatively modest beginnings, our small agile team of SEO and marketing experts, web designers and copywriters achieved serious recognition in the industry through a dedicated focus on putting the customer first while growing our own brand and developing tools to help us reach our goals. First, BlueHat became a Google AdWords Certified Partner. This means that we are a recognized and trusted service provider when it comes to AdWords campaigns and keyword research. Being recognized by Google in this way
B2Bs Support Online Marketing with In-Person Interaction
With so much emphasis on how online strategies can help market your business, increase your sales and expand brand awareness, it’s easy to forget that there’s a world of real people out there that are more than ‘followers’ and ‘likes’ on your website. These are your customers, and attracting their attention and maintaining their loyalty takes more than just convincing them to like your page on Facebook. It turns out that this basic idea is best illustrated by the B2B marketing
New Look and Feel for the Blue Hat Website
If you have been checking in with the Blue Hat site recently, you may have noticed that we have rolled out a brand new streamlined design. This week our web development team completed the fully re-designed site which features a simple, modern look that was created in accordance with our design philosophy: to be concise, user-friendly, informative and compelling. Since web design is an important service that we offer, we use our own website as an example of how we design
Google Crisis Response Helps Track Hurricane Sandy
Hurricane Sandy has already been responsible for 69 deaths in the Caribbean and is now heading up the Eastern seaboard. It is expected to make landfall on the East coast of the U.S. today, affecting major cities such as Philadelphia, Boston and New York. Sandy is unofficially being referred to as a ‘Frankenstorm’ due to the unique combination of tropical and winter conditions that it might cause. The level of preparedness and forethought surrounding the arrival of Hurricane Sandy seems to