Google Panda and the Article Marketing Saga
Several years ago, a commonly used SEO tactic consisted of writing articles containing links to a website and submitting them to ‘article directories’ –huge repository sites of these articles on the web. These sites were unedited wastelands of random articles blasted all over the web by SEO specialists looking to boost a site’s ranking with backlinks. The Good Old Days of SEO The thing is, back then it actually worked. With a relatively small investment in time and money, articles could be
B2B Content Marketing is Increasing
Content marketing is a popular online marketing strategy today, and it is gaining popularity among B2B marketers. According to a report by Holger Schulze, 83.5% of B2B marketers polled said they were increasing their content marketing efforts over the next year, in contrast to the 71% of last year. B2B Marketer Goals B2B marketers use content marketing for a variety of purposes, but the top 3 have been found to be: Lead generation: 68% Thought leadership/market education: 50% Brand awareness: 39% Most Popular
Twitter Quietly Unveils User Directory
Historically, Twitter has had a difficult relationship with Google in terms of allowing its content to be crawlable by the search engine. In the past week however, Twitter has quietly unrolled some updates that will make it undoubtedly more SEO friendly. The first was a change to its robots.txt file making it friendlier to search engines. The latest update is a user profile directory. Searchable user profiles While the robots file update made Twitter’s content more crawlable, this latest one will allow
Google Says Two Thirds of Users Will Leave Your Mobile-Unfriendly Site
It’s quite common these days to hear or read about how important it is for a business to have a mobile-friendly site. In support of this, Google conducted a study to get some real statistics on exactly how important it is. As a business owner, you may have considered getting a site which is optimized for display on mobile devices. If you haven’t actually followed through, the stats from this study might just compel you to act fast. Most people will
How to make your blog SEO friendly
These days, if you want to inject your business website with that crucial level of authority that will get it favourably ranked by Google, you need to have an original, well-maintained blog. In addition to enriching the experience of your visitors and the professionalism of your brand, the blog posts will act a hook that will bring your website up through Google’s rankings. So how do you get your blog working for you from an SEO perspective? The goal here is to
Why your social media campaign isn’t working
You might be a small business owner looking towards social media marketing to increase your bottom line. You might be a social media manager working for a business to help them grow their brand, create leads and generate sales. Whatever angle you’re coming at it from, there are certain things that you are most likely doing wrong if you notice that you’re not getting the results you want. In most cases, what results you are actually expecting in what time
Facebook begins purge of fake accounts
Following the announcement that Facebook was going to crack down on fake accounts, the hammer has dropped today. The social network began a massive purge of scam or ‘zombie’ accounts, whose function was to generate huge numbers of likes for fan pages –often at a price. This process is outlined in its site integrity improvement campaign announced last month. As a result, some of the top brand pages on Facebook, such as the famous Zynga’s Texas HoldEm Poker, experienced massive drops
How Good Does Your Blog Look?
When it comes to blogging, you may have heard that engaging content is king. In reality, that’s only part of the story. It turns out that the look and feel of your blog is of crucial importance as well. The idea here is that your blog should be attractive enough on the surface to keep people on your site and reading your content. In addition to having people simply read it, it’s important that they want to share it on
Social Networks Are Scrambling to Go Mobile
Everyone is currently talking and writing at length about the ongoing rise in the use of social media and its importance and significance in the business world. The same can be said for smart device usage patterns. What’s really interesting about these trends is how they actually fit together. The facts point to an interesting relationship between mobile smart device use and social networks, one which is sending giants like Facebook into a bit of a panic to adapt to
2012 Canadian Digital Trends
When it comes to global digital trends, Canada’s profile is encouraging, if somewhat unique. Statistics collected by various research teams show that while Canada is behind in some areas, especially in the technical infrastructure and penetration rates, Canadians themselves are using the internet more than ever, and more than any other citizens in the world. Here are some interesting facts about Canadian internet use from comScore’s 2012 Canada Digital Future in Focus report: Canadians spend more time on the internet on average