How Google’s Penguin Changed SEO
Early last year Google unveiled an update to their search algorithm called Panda. This caused massive ripples in the organic search industry, as the updated specifically targeted sites that appeared to be spam-oriented. That is, sites with poor content and redundant use of keywords (among other things) were penalized in rank. This past April, Google rolled out another significant update which rocked the SEO services world yet again: Penguin. Penguin targets websites that were optimized in an abusive way with respect to
Samsung Preparing to Sue Apple over iPhone 5 Patents
The constant battles between tech giants are a favourite source of material for blogs and news publications. No saga has captured more attention lately than the epic struggle between Apple and Samsung over patent infringement. As of now, the two companies are involved in lawsuits in 10 different countries. Most recently, as one might have guessed, the release of Apple’s iPhone 5 has created the latest addition to this patent war. Samsung has anticipated that it will sue Apple over patents
How to Get the Most Out of Google+ for Your Business
It’s obvious that Google+, despite having the backing of the largest company on the Internet, is not anywhere near as popular as Facebook in terms of number users and the time they spend on it (so far). Some might see only defeat in its future, but a closer look at Google’s social network yields some interesting options for the small business owner. Google+ presents many unique features and opportunities for promoting your business. While it surpasses Facebook in usability, stability and
Twitter’s Latest Updates
Twitter has recently unveiled changes to their application’s functionality. This latest update entails two major changes: the inclusion of a cover picture to user profiles, and an update to the user interface of their iPad app. The platform’s profiles pages in its desktop application have been re-designed to incorporate a cover photo into each profile, a feature reminiscent of Facebook timeline cover photos. Twitter’s edge in this race comes in the form of interconnection of user profile pics with the cover
Social Media Predictions 2013
The online world is evolving so fast and becoming so socially interconnected that it is almost meaningless to use the term ‘social media’ to describe only a certain portion of the activity on the internet. Certainly, the way things are going, ‘social networks’ will be so seamlessly integrated into a user’s experience that they will become synonymous with the internet itself. The very distinction of online world versus real world will most likely become increasingly blurred as well. The following are
Tailoring Your Social Media Campaign
Unlike what some people might believe, social media doesn’t just mean Facebook. It’s true that Facebook commands a great deal of attention from internet users, and dwarfs all other networks in statistics such as visits in a given month and number of users: There are other social networks out there that are gaining popularity every day. The interesting part about this is that in the shadow of Facebook, other social media sites seem to be settling into a niche, and not
Google Expands Free Wi-Fi Network
Google has been teaming up with Boingo, a leading international provider of Wi-Fi hotspots and associated software, in order to create and expand a free Wi-Fi network across the U.S. Their model is based on the promotion of their products and services through these Wi-Fi networks. Before users log on, they must view a splash screen which contains ads, such as one for Google Play. A recent deal with Boingo has seen Google expand this free network, adding 4,000 more hotspots
Digital Trend: Calm Technology
Calm technology is a growing trend in website and application development that could have a significant impact on the marketing world. The essence of this approach involves managing high volumes of information to cut down “noise” and shape streams of data that are displayed for the user so that they may not become overwhelmed. This also allows them to focus on one particular task at a time, or on what is important to them in their experience with an app
Twitter’s New Embeddable Widget
If you are an avid Twitter user, you might be aware of the Twitter widget feature, which allows you to embed your Twitter feed in your website or blog. Previously, you could only embed your own twitter feed, as you would see it on the Twitter website. This would be the feed composed of all the tweets that you post or re-tweet, updated in real time. Twitter recently announced a new development of this feature. Users can now embed a Tweet
Facebook ads are becoming even more targeted
Facebook ads might not serve the same immediate solution type of needs that Google Ads do, but their strength lies in their ability to target certain groups of users or demographics, as opposed to the more SEO services based PPC Google Ads. Now, some recent reports are stating that Facebook has given access to a new ad customization feature to a select few users. This new feature allows the creator of the ad to use lists of contact information such