How Blogging Can Do Wonders for Your Website
You may have already noticed, but many companies are publishing frequent blogs on their websites, particularly in B2B industries. Blogs give you the opportunity to address industry trends and hot topics on an informal platform that your audience can easily access. But are there more benefits to blogging? The answer is yes! Blogging is an effective tool to boost your website’s organic search ranking, conversion rates, and overall brand awareness. Control Over Content Providing your audience with quality content is essential to achieving
Why Quality Web Content Matters (and How Google Recognizes it)
In the old days, back when Ask Jeeves had all the answers and Yahoo was the search engine of choice, SEO was a one-dimensional tool that involved plugging in keywords virtually anywhere. It didn’t have to flow seamlessly or even be coherent. You probably remember the days when the items that showed up in your search weren’t the least bit related to what you were looking for. Google has changed all that. In the past decade, our searches have grown exponentially
3 Conversion Elements You Might Be Missing (And Why Targeted Traffic is EVERYTHING)
Getting your customers to buy starts with actually driving them to your site. The main goal of SEO is increasing your visibility and bringing more visitors to your company’s page. But not all traffic is created equal, and what good are visitors if they don’t end up buying? In this blog, we will cover why targeting the right customers is everything and three important conversion elements that you can’t forget about (but probably are!). The process of converting customers begins with
3 Adwords Hacks for Small Businesses (and How a Digital Agency Makes Them Happen)
The battle for ad clicks on Google’s SERP gets more competitive by the day. Seasoned marketers understand that even the smallest of tweaks to a campaign can pay big dividends in the form of more clicks, lower cost per lead, and higher conversion rates. In this week’s blog, the Adwords team at BlueHat shares three hacks that work perfectly for small businesses looking to grow their businesses Online. With such a small character limit, you’d think writing a successful ad
How to Instantly Tell if Google Thinks Your Page is High-Quality
Google has made it clear that it only wants to display high-quality web pages to its users; that is, Google wants the search engine to effectively solve a user’s query as accurately and enjoyably as possible. That means that as a business, you must have web pages that: Are user-friendly Solve a visitor’s problems Are structured properly to be read by the search engine (for the right terms!) Sound hard? It isn’t. Help from professionals will definitely boost your rankings, visits, and conversions,
7 On-Page SEO Tricks That Will Improve Your Traffic Immediately
Even though great search engine optimization requires a lot of work and time, there are still plenty of “hacks” that you can do right now (after you’re done reading this!) that will boost your businesses web traffic. In this entry, we’ll focus on some on-page SEO tips that will start bringing more visitors to you right away. On-page SEO is like the basic equipment for a sport: it doesn’t matter how much the rules or tactics of the game change, you
How to Find the Best SEO Opportunities and Beat Your Competitors
Delving into the SERPs to find the most profitable and least competitive keyword opportunities and analyzing the competition to identify their strengths and weaknesses gives your website the best chance at focusing on the most efficient and rewarding SEO opportunities The most successful websites are full of useful information that satisfies visitor’s needs. A website built with purpose will attract valuable traffic and convert at a high rate, becoming a sales tool for your company rather than just a home for
PPC 101: A Beginner’s Guide to the Dos and Don’ts of PPC
When done right, PPC can deliver immediate returns by giving your company a fast track to the top of the SERP. But when done wrong, you can waste your budget on fruitless traffic. Follow these dos and don’ts to ensure you get the maximum return on your dollars. Paid search advertising is a great way for companies to expand their reach and accelerate business growth. Unlike organic, which takes a concerted effort and sometime fighting through competition to come out on
How SEO and Content Work Together to Increase Visibility (and Sales!)
The modern digital marketplace is competitive beyond comprehension. Your customers have a functionally unlimited supply of businesses, content, and products to choose from. Meeting this demand requires being both visible and persuasive. Comprehensive SEO is the key to appearing when your target audience searches, but content is what makes them click, engage, and ultimately, buy. When combined into one marketing campaign, it becomes an unbeatable one-two punch. Here’s a deeper look into how the partnership between SEO and content works in
How to Make Your Site Rank Higher and Attract More Visitors Immediately—Improve Load Time
In a world where a 1-second delay causes a 16% drop in customer satisfaction, your customers can be won over or completely lost in a second. Poor web design resulting in slow loading times is one of the most common issues holding businesses back from increasing their rankings, attracting more customers, and making more sales. In this blog, we’ll cover a few simple tips to get your site loading faster immediately so you can start driving more web traffic. If your