Why You Need a Professional Writer to Blog for You
We’ve all heard it before: content is the key to online marketing these days. It’s all about convincing those Google algorithms that you are some kind of an authority on a product or service by generating content around a particular topic. SEO is really focusing hard on this now, and the best illustration of this strategy is the blog. Now, if you want to rank highly on search engines, you’ve got to generate quality content. On top of that, you’ve
Top Web Design Mistakes that Kill your Conversion Rate
In a recent interview on Search Engine Journal, online marketing expert Ben Hunt shared his thoughts on how web design should work to increase conversion rates. A long-time advocate of combining SEO with Conversion Rate Optimization (CRO), Hunt focused on how web designers can often miss the mark when it comes to creating websites that result in compelling visitors to act on a consistent basis. Some of his most important points include: Designing the
How to Find the Right Keywords for Your Business: The What, Who, and Why of What You Do
There are many ways to approach the problem of how to market your business online, including the concise yet vague idea of ‘following your heart’ and going with what you like to do. This might require a lot of thought and reflection and lead to choices which might not best serve your business from and SEO perspective. To render this process more streamlined and effective, here are some tips to use when it comes time to isolating keywords that you want
Google Adds Your World to Your Search
For the past few years, one main approach Google has used in its unending quest to refine its search results has been the idea of personalization. Starting with Social Search in 2009, a concrete path was laid for developing a search experience more tailored to the individual user through the incorporation of information from social networks (specifically Google+ and any sites with public content linked to it). When this optional search tool is enabled, search results relevant to your query
Microsoft Moves into Second Place
Microsoft’s group of sites has edged ahead of Yahoo! to claim the second highest number of unique visitors on the internet, according to a ComScore announcement released on December 22nd. Google, as expected, is still holding on to the first place spot. Bing is the search engine to watch when considering market share fluctuations: Bing is threatening to pass Yahoo! in comScore's November Search Engine Rankings Report. This report offers a clearer understanding of how much each search engine may contribute to
The Importance of Business Blogging
It’s been said time and time again: when it comes to search engine optimization, content is king. The more richness and depth your content has, the more search engines will love it. Given the importance of optimizing a site for organic search engine ranking, it’s important to remember that websites are really meant for people to use. If people like a site or page and find it useful, they will talk about it, link to it and share it with
Small-to-Medium Businesses Love Social Media
If you are unsure about whether or not social media can help your small-to-medium business (SMB), you’d do well to listen to what SMB owners are saying about how social media has shaped their business. The bottom line of their feedback is simple: social media is a powerful tool to reach customers and increase sales. This is especially true for small-to-medium businesses. Here’s what SMBs had to say about their experience with social media: 57% of SMBs say social media is
Inbound Marketing – What It Is and Why You Should Use It
In the modern sense of the term (the one most currently applied to the web environment, in any case), inbound marketing is a strategy that involves bringing customers to your business by being attractive to them in some way, in other words, “getting found” by people looking for what you are selling instead of going out and hunting for them. This idea is opposed by what is referred to as outbound marketing, which can be thought of as traditional advertising,
Blogging Gets You Real Results
It’s no secret that people start their shopping with online research more than ever before. One of the best ways to capture that potential client traffic is through blogging about your business and its products and/or services. The average web user is far savvier than you might think –it’s important to engage them in a way that responds to their frame of mind. Interrupting people during their online experience is counterproductive. Building an informative, interactive relationship is the way to
Companies Are Investing in Inbound Marketing –Don’t Get Left Behind
Inbound marketing strategies have been proven to be extremely effective in generating leads for businesses online. Being inherently interesting to a potential client is a powerful quality for a modern business to have. It has been proven to be more effective than the reliance on traditional interruption-based advertising. Businesses in every field have been catching on to this. The numbers speak for themselves: investment in inbound marketing strategies is a growing trend, to be ignored at your own risk. More than