The Best SEO and Web Design Firms Focus on User Experience
BlueHat Marketing has been consistently ranked as the top Canadian SEO and web design firm by independent industry authorities. This is largely due to the fact that we understand the importance of user experience when it comes to web design and development. Below are some of our guidelines when it comes to designing a site that is both attractive to search engines and users alike. Good quality graphics help create a good first impression. When it comes to websites, first impressions are
Social Media Boosts Small Business Marketing Success
Small businesses can no longer afford to ignore social media marketing. Social media marketing for small business provides an interactive setting where customers feel like they are in direct communication with a business. Developing a social media strategy is an efficient marketing tool that helps level the advertising playing field between large and small companies. Although it doesn’t level it completely, it does help the small businesses get in there and compete with larger companies. The best way to capitalize on
How Retailers can Boost Sales this Holiday Season
During the holiday shopping season, online merchants looking to become more visible online and gain an edge over competitors absolutely need to invest in search engine optimization. E-retailers who do not implement comprehensive SEO/SEM practices will miss out on chances to drive profits from the millions of dollars consumers are expected to spend for goods and services online this year. Generally speaking, your website should be optimized according to your target market. This is of course easier said than done, but
Google’s Pigeon Algorithm: What You Need to Know
In their continuous quest to improve the effectiveness of their search algorithms, Google recently rolled out an update that focuses on local search results. Named ‘Pigeon’ by industry authority Search Engine Land, this update is perhaps one of the most relevant to date when it comes to small and medium businesses. On the whole, Google has sought to improve the experience of consumers searching for products and services in their area with this update. Pigeon refines the accuracy of local search
Why You Need to Hire a Professional Copywriter
There are many different criteria that search engines take into account when ranking a web page. One of the most important ones has always been the actual page content, from the titles and paragraphs on the main pages, to the dedicated professional blogs that keep the website fresh. Throughout the history of search engine updates, such as those of Google, the focus has always been on improving the quality of websites’ content by punishing spammy and low quality writing. It’s all about
Google Rolls Out Panda 4.0
On May 21st, Google’s head of Webspam Matt Cutts announced the release of the latest algorithm update, Panda 4.0, via his twitter feed. Google updates are normally followed by a wave of panic with most people in the Search Engine Optimization community scurrying to check their website and SEO rankings to see if they still have visibility in search results. Google is always making changes and updating their algorithms in order to improve search engine performance for its users. The
The Importance of User Experience Optimization in SEO
Search engine optimization is increasingly moving beyond simply addressing the needs of search engines to include user experience. One of the most important differences between websites and traditional communication platforms (TV, radio) is the role of the consumer. Traditional media platforms treat consumers passively, while website visitors are active agents who determine what content they receive, in what order and for how long. Why Focusing on User Experience is Important for Your Website As the internet moved into the centre stage of
Google Panda and the Article Marketing Saga
Several years ago, a commonly used SEO tactic consisted of writing articles containing links to a website and submitting them to ‘article directories’ –huge repository sites of these articles on the web. These sites were unedited wastelands of random articles blasted all over the web by SEO specialists looking to boost a site’s ranking with backlinks. The Good Old Days of SEO The thing is, back then it actually worked. With a relatively small investment in time and money, articles could be
B2B Content Marketing is Increasing
Content marketing is a popular online marketing strategy today, and it is gaining popularity among B2B marketers. According to a report by Holger Schulze, 83.5% of B2B marketers polled said they were increasing their content marketing efforts over the next year, in contrast to the 71% of last year. B2B Marketer Goals B2B marketers use content marketing for a variety of purposes, but the top 3 have been found to be: Lead generation: 68% Thought leadership/market education: 50% Brand awareness: 39% Most Popular
How Youtube Can Help Your Business
You might be aware that Youtube is one of the most visited sites on the Internet, and has been for several years. You might not be aware that Youtube is also the second most used search engine in the world, after Google. The video sharing website has come a long way from being a platform for sharing low quality home movies and cat videos. Youtube is maturing, and is positioning itself as a standard-bearing social network site for the dissemination