4 Tips to Decrease Your Website’s Bounce Rate Immediately
When you click through to a website from an external link, you are going to end up on a landing page. The landing page is like the entryway into a great theme park. It needs to convince your guests that your rides are worth going on. Your site’s bounce rate, or how often a user exits your web page shortly after landing on it, is heavily affected by how well your landing page is constructed. There is a lot of
SEO Tips for E-Commerce: What to do with Unavailable Products
If your e-commerce store has a product that has been discontinued or is out of stock, do you know what you should do with the page, from an SEO perspective? Should you create a 404 error page? Keep the product page active even though the product is no longer available? Use an automatic redirect to send users to a similar product? These are questions that a number of e-commerce stores face each day, especially when they may have a product page
Landing Page Tips: 4 Ways to Improve your Landing Page
Your landing page can make or break the sale, and you usually have only a few seconds to capture the viewer’s attention, gain their trust, and close the deal. A properly optimized landing page has the ability to exponentially increase your ROI, and more often than not a few tweaks to your page can be a huge advantage over other competitors. Since the “five second rule”- the amount of time you have to draw in your customer - applies as
Landing Page Tips: What Makes a Customer Buy?
So you’ve set up a landing page associated to your ads displaying all over the internet, selling a particular product or service. Just putting up a landing page is easy enough, but there’s really no point to it unless your page successfully compels visitors to buy what you’re selling. The question is: what does your landing page have to contain in order to convert visitors into buyers? Every potential customer is unique, and so is every product or service. Despite this,
How T-Shaped Knowledge Improves Content
Traditionally, the business world has always valued expertise, and for good reason. Even our educational systems are set up to provide students with a broad base of general knowledge, and slowly work them up to the point where they can be considered the master of a certain field of study. When it comes to marketing, having a single skill set or deep knowledge in a particular field was often enough to get you a good gig writing, or if you
How to Reduce Your Website’s Bounce Rate
Does your website have a high bounce rate? Here’s what you can do to fix it. Many websites do experience a high bounce rate - that is, when visitors arrive and then leave almost immediately. In fact, bounce rates of up to 80% are frequently reported through Google analytics. That’s 80% of visitors simply leaving upon seeing your site! Not only does a high bounce rate affect your search engine rankings, it also means you are losing up to