Newest Changes to SEO Trends in 2018 and How You Should Respond
Like fashion, digital marketing trends vary from one year to the next; North American apparel mimics Europe’s, while marketers follow Google’s latest findings and developments. So, you’ve written compelling meta titles and descriptions, you’ve done the backlinking, transcribed video, integrated primary, secondary, and related keywords, and even investigated SERP—now what? If you’re wondering what’s next, here is your 2018 SEO to-do list put together by the digital marketing experts at BlueHat Marketing: Mobile-First Indexing Three years ago, the world was flummoxed when it discovered
Staying Ahead of the Competition with Search Engine Marketing (SEM)
Staying Ahead of the Competition with Search Engine Marketing (SEM) If you’ve been doing your digital marketing research, you’ve probably come across the terms SEO and SEM quite a bit. That’s because these methods have become key to growing your business’ online visibility. But what’s the difference? The truth is that while you can technically have one without the other, it is strongly advised not to separate the two. Search Engine Marketing is made up of effective strategies that keep you ahead
2018’s Biggest Social Media Trends for Business
Social media was a dominant business tool in 2017, with ad revenue totaling $41 billion dollars (Statistia). In this entry, we’ll cover some trends throughout the social media landscape that businesses can take advantage of to attract new customers. According to eMarketer, digital ad spending is projected to reach $72 billion in 2018, surpassing television for the first time in history. People are spending more time on social networks than ever before. Can you blame them? Live streaming video with their best
3 SEO Predictions for 2018
The SEO landscape is constantly evolving. Algorithm updates, increased competition, and technological innovation create new challenges that businesses and their marketers must overcome. But each new challenge also brings new opportunities. 2018 promises to be an exciting and lucrative year for companies that choose to invest in SEO services. In this entry, we make three bold predictions for search engine optimization in 2018. At BlueHat Marketing, we take pride in being at the forefront of the SEO industry. We are constantly
The 3 Best Social Media Platform for Business
Social media platforms have been a game changer in everything—nowhere, more so, than in business. With unprecedented abilities to target prospective customers, interact with them on a mass scale, and provide custom experiences, each social site is a powerful business tool that, when used properly, can spur massive growth for businesses of all sizes. But which ones are the best to use? Low barrier to entry, low margin for error, and unlimited potential for growth? Check. That’s social media when it
3 Local SEO Strategies That Sound Great but Are Terrible!
History is full of bright ideas that looked great at first but turned out horribly wrong. In the hyper-competitive world of local SEO, we see it daily. This blog covers three strategies we see business owners implementing every day that sound like a surefire hack but are actually hurting your business. Reintroducing a species to its historical habitat only to see it destroy livestock; breaking into your own house after forgetting the key only to set off the alarm; educating
How to Make Social Media and SEO Work Together (and Make More Money!)
In the past, social media and SEO were two separate disciplines. Those days are long gone. Today, social media and SEO are inextricably intertwined to the point that industry experts claim “social is the new SEO”. SEO insights can enhance your social strategy and social signals may have an effect on rankings—but the relationship hardly ends there. In this blog, we will explain how to make these two marketing strategies work in unison and greatly increase profits for your business. Social
The Business Guide to Social Media: How to Use Social Media to Attract More Customers
Social media marketing (SMM) has become a powerful way for businesses of all shapes and sizes to reach consumers, mould their brand, and increase visibility. Businesses that aren’t interacting with their prospective customers through networks like Facebook, Twitter, or LinkedIn are missing out on one of 2017’s most profitable marketing opportunities. In fact, social is one of the best ways for companies to drive leads, increase sales, and even create devoted brand advocates (71% of satisfied customers are likely to
How to Dominate Google This Holiday Season: Local SEO Guide to a Very Profitable Holiday
With the holiday season coming just around the corner, companies are jockeying for position across the web. With B2C and B2B customers sales more profitable than ever, you don’t want to miss out on your slice of the more than 100 million consumers that will be looking to buy online this holiday season. This quick guide will give you 5 actionable tips that will instantly help you become more visible and make more sales. Local SEO and the Holidays: the Cold
3 Social Media Strategies That Instantly Boost Small Business Rankings
What You Need to Know 81% of marketers have integrated social media to increase the “discoverability” of their websites online (source) Link-building, one of the most important SEO factors, is driven primarily by mastering social media networks Your social profiles can actually rank in search engines! This gives you another way to be discovered by potential customers Facebook gets 1 billion queries per day. Many of these searches are for local businesses (source) Social media, SEO, and online marketing are so