2020: Marketing & SEO Myths, Trends, Predictions & Tips
It’s axiomatic. Every year marketing and SEO professionals need to take a hard look to determine whether all or parts of their current practices need to be updated or changed. Business owners that handle marketing and SEO in-house need to be even more diligent to avoid draining precious financial resources in the wrong direction. To help you take off on the ground running, we’re going to review the most debunked practices and provide insights on what to review, what to change
Know Your Audience: Digital Tools that will Help
Years ago, advertisers had only a few methods that could be used to understand and know their customers and prospects. Demographic information, viewer/listener ratings, and sketchy psychographic information were about the only ways to define the target audiences and even then advertising dollars were over or underreaching the people who were most likely to purchase. In today’s digital environment, identifying a target audience is much more refined than in the past. It is no longer enough to define your customers by
What Is Digital Marketing and Why Is it Essential to any Business?
If you’re reading this, you probably already have a general sense of what digital marketing is. If the name isn’t familiar, then its applications certainly are. The term digital marketing means any digital technology—whether it’s the internet, mobile apps, or email—that is used to attract customers and generate sales. Business owners in the 21st century can no longer deny the importance of digital marketing. Whether you’re struggling to find a broader market, or you still think that digital marketing doesn’t
How to Boost Your Website’s Local SEO
Local SEO is a vital aspect of website optimization, as it attracts customers in your area to your site, which leads to more sales. Without optimizing your website for local searches, the people who could use your product or service the most won’t be able to find you. And since you’re not only competing with millions of other websites but also other service providers in your area, it’s crucial to make sure your local SEO game is on point. Here
Things You Need to Know About SEO in Toronto
You’ve already learned about the importance of a website analysis and the benefits of SEO; but what makes the Toronto SEO playing field so different? As home to the financial capital of Canada and a diverse economic environment, SEO in Toronto is important to make your business stand out from the competition. Understanding the Toronto Competitive Landscape Toronto ranks highest in terms of SEO competitiveness for the province, region, and country. Within the automotive industry in Toronto, car insurance and auto parts
Why SEO in Toronto Is Important for Your Business
You started your Toronto business before the rise of the digital age, and suddenly, you’re starting to feel overwhelmed. Catchphrases, such as SMM and CTR, are being used in many of your marketing meetings and the basic principles behind brand promotion are seemingly getting more complex. It’s understandable that you’re feeling dumbfounded by these industry-wide changes, but you’ll be surprised at just how useful they are. With the power of the internet, you have the ability to reach thousands of potential
Digital Marketing for Your Business: Where to Begin
Your business is starting to mature, and so are sales. You have a solid base of loyal customers, but somehow acquiring new customers is more difficult than ever. It’s not just you. Many businesses are facing this challenge in 2018. With an altered business landscape, the emphasis on digital marketing has never been this important. By taking these initial steps, you ensure that you give your business the support it needs to flourish. Step 1: Set Your Objective To start, you will need to