How to Boost Your Website’s Local SEO
Local SEO is a vital aspect of website optimization, as it attracts customers in your area to your site, which leads to more sales. Without optimizing your website for local searches, the people who could use your product or service the most won’t be able to find you. And since you’re not only competing with millions of other websites but also other service providers in your area, it’s crucial to make sure your local SEO game is on point. Here
Why SEO in Toronto Is Important for Your Business
You started your Toronto business before the rise of the digital age, and suddenly, you’re starting to feel overwhelmed. Catchphrases, such as SMM and CTR, are being used in many of your marketing meetings and the basic principles behind brand promotion are seemingly getting more complex. It’s understandable that you’re feeling dumbfounded by these industry-wide changes, but you’ll be surprised at just how useful they are. With the power of the internet, you have the ability to reach thousands of potential
Website Analysis for Toronto Businesses is Trending
Your website is more than just your online platform. It serves as a powerful marketing tool that extends the reach of your Toronto business and significantly increases your presence in the marketplace. It’s important for your website to effectively communicate your company’s value proposition and clearly explain the products or services you offer because unlike a brick and mortar location, you aren’t physically present to do so yourself. Although it takes time to develop a steady flow of web traffic, it’s important
How to Dominate Google This Holiday Season: Local SEO Guide to a Very Profitable Holiday
With the holiday season coming just around the corner, companies are jockeying for position across the web. With B2C and B2B customers sales more profitable than ever, you don’t want to miss out on your slice of the more than 100 million consumers that will be looking to buy online this holiday season. This quick guide will give you 5 actionable tips that will instantly help you become more visible and make more sales. Local SEO and the Holidays: the Cold
3 Conversion Elements You Might Be Missing (And Why Targeted Traffic is EVERYTHING)
Getting your customers to buy starts with actually driving them to your site. The main goal of SEO is increasing your visibility and bringing more visitors to your company’s page. But not all traffic is created equal, and what good are visitors if they don’t end up buying? In this blog, we will cover why targeting the right customers is everything and three important conversion elements that you can’t forget about (but probably are!). The process of converting customers begins with
3 Adwords Hacks for Small Businesses (and How a Digital Agency Makes Them Happen)
The battle for ad clicks on Google’s SERP gets more competitive by the day. Seasoned marketers understand that even the smallest of tweaks to a campaign can pay big dividends in the form of more clicks, lower cost per lead, and higher conversion rates. In this week’s blog, the Adwords team at BlueHat shares three hacks that work perfectly for small businesses looking to grow their businesses Online. With such a small character limit, you’d think writing a successful ad
How to Instantly Tell if Google Thinks Your Page is High-Quality
Google has made it clear that it only wants to display high-quality web pages to its users; that is, Google wants the search engine to effectively solve a user’s query as accurately and enjoyably as possible. That means that as a business, you must have web pages that: Are user-friendly Solve a visitor’s problems Are structured properly to be read by the search engine (for the right terms!) Sound hard? It isn’t. Help from professionals will definitely boost your rankings, visits, and conversions,
7 On-Page SEO Tricks That Will Improve Your Traffic Immediately
Even though great search engine optimization requires a lot of work and time, there are still plenty of “hacks” that you can do right now (after you’re done reading this!) that will boost your businesses web traffic. In this entry, we’ll focus on some on-page SEO tips that will start bringing more visitors to you right away. On-page SEO is like the basic equipment for a sport: it doesn’t matter how much the rules or tactics of the game change, you
How to Find the Best SEO Opportunities and Beat Your Competitors
Delving into the SERPs to find the most profitable and least competitive keyword opportunities and analyzing the competition to identify their strengths and weaknesses gives your website the best chance at focusing on the most efficient and rewarding SEO opportunities The most successful websites are full of useful information that satisfies visitor’s needs. A website built with purpose will attract valuable traffic and convert at a high rate, becoming a sales tool for your company rather than just a home for
PPC 101: A Beginner’s Guide to the Dos and Don’ts of PPC
When done right, PPC can deliver immediate returns by giving your company a fast track to the top of the SERP. But when done wrong, you can waste your budget on fruitless traffic. Follow these dos and don’ts to ensure you get the maximum return on your dollars. Paid search advertising is a great way for companies to expand their reach and accelerate business growth. Unlike organic, which takes a concerted effort and sometime fighting through competition to come out on