How SEO and Content Work Together to Increase Visibility (and Sales!)
The modern digital marketplace is competitive beyond comprehension. Your customers have a functionally unlimited supply of businesses, content, and products to choose from. Meeting this demand requires being both visible and persuasive. Comprehensive SEO is the key to appearing when your target audience searches, but content is what makes them click, engage, and ultimately, buy. When combined into one marketing campaign, it becomes an unbeatable one-two punch. Here’s a deeper look into how the partnership between SEO and content works in
How to Make Your Site Rank Higher and Attract More Visitors Immediately—Improve Load Time
In a world where a 1-second delay causes a 16% drop in customer satisfaction, your customers can be won over or completely lost in a second. Poor web design resulting in slow loading times is one of the most common issues holding businesses back from increasing their rankings, attracting more customers, and making more sales. In this blog, we’ll cover a few simple tips to get your site loading faster immediately so you can start driving more web traffic. If your
Google Rolls Out Major Local Change: Now Your Reputation Matters More Than Ever
88% of your customers trust online reviews as much as personal recommendations, and the majority of local customers read several reviews before making a purchasing decision. A new Google update has changed the game, increasing the importance of reputation management and local SEO as we know it. Find out how your business could be affected. As a local business, your goal is to rank in the results that appear on the map on the very first page of Google. This “map
The State of SEO in 2017: 3 Stats for Understanding the New Value of SEO
Contrary to some of the negativity floating around the web from people who’ve done it wrong, or from companies who didn’t get the results they expected, SEO is not dead; in fact, it is alive and thriving. With total SEO-related spend to reach $80 billion by 2020, there’s a major reason why so many companies are investing in promoting their business Online: it works. Even with Penguin, Panda, Polar Bear, or any other mammalian name Google cooks up to denote its
3 Search Behaviour Statistics That Prove the Value of SEO in 2017
With all of the focus on paid ads, keywords, link building, and local listings, it’s sometimes easy to forget that there’s one thing that truly drives the trends behind anything and everything search engine related: the searchers themselves. Much like athletes giving a shout-out to all of their fans at the end of a gruelling season, we in the SEO community would like to thank the searchers for all of the support that they give us each week. Without them, this
3 SEO Statistics in 2017 and How They Affect Your Business
After the wild ride that was 2016 in terms of marketing trends, many business owners have since wondered what changes or new movements would start to bubble up and become the norm in 2017. Some remarkable statistics are in that will change the way you think about SEO, and, if you haven’t already done so, change your mind about the effectiveness of digital marketing efforts. In this blog, we will share some astonishing SEO statistics from 2017 and get right
Google Critic Reviews Increases the Importance of Local SEO
Local SEO is as much about community outreach, interaction, and reputation management as it is about the stuff that goes on behind the scenes. You need to cater to both Google and to the local population, many of whom are looking for you on the go. We’ve often talked about the importance of local, but a recent update to the way Google displays information on the search engine results page (SERP) has only increased the importance of doing it right. The
How Local Business Attributes Prove the Importance of Local SEO
Google loves online reviews, and the numbers prove it. Ranking signals from online reviews, including quantity and velocity, make up a significant part of business’ total ranking for local, according to Moz (about 9%). Ever wonder why Google loves them so much? It’s because customers do too. 88% trust them as much as personal recommendations. How your customers feel about you is put front and center on your ‘snack pack’ ranking. Another major development on the face of local SEO was
Do Good Reviews Really Matter for Local Search?
Remember when you wanted something and either had to get a big yellow book, or just go to the one place around the corner that you always went to? Those days are gone for good, and in are the days when you can search for anything you want in your local area, immediately get a flood of results, and pick the one that suits you best. Local searches lead 50% of customers to visit a location on the same day, so
Google Statistics That Prove the Value of SEO in 2016
The art of search engine optimization is meant to get web pages to one of the top spots on Google’s search engine results page (SERP). Companies that dedicate time to researching keywords, producing content and performing SEO tactics on their web pages and social media are at a huge advantage over competition, but just how much? Recent case studies have proven the value of SEO in 2016. The amount of clicks and traffic gained by the top spots is staggering. Just