Google Shakes up Local Results: The “Snack Pack”
Google’s local search results function is great for small and large businesses alike. When someone searches in your local area, your information, location, number, hours, photos, and pretty much everything else about your company is posted right in front of their faces, and shows them how to get to you. As always, though, we should expect fluid changes from these titans of the search engine world as they look for ways to best serve their customers and business interests. New
Protect Your Reputation: Removing Bad Reviews on Google Local
As more and more people turn to their smartphone to find the products and services they want and need, businesses – of all shapes and sizes – are having to adapt to the change. In fact, 54 percent of all smartphone users are accessing the Google Map app to find what they are looking for locally. With all this phone searching going on, it is not surprising that the conversation is heating up as well. A study by Google has shown that up
Dominating the New Local SEO Landscape: The Business Blog Edition
In the modern SEO world, it is a given fact that maintaining a website and investing in local SEO is a basic requirement for any company that wants to be successful. But the old days of simply being there and using a few keywords are long gone. Many people have already taken advantage of building and maintaining a local SEO oriented blog, and since 97% of respondents said that they used the internet when researching local products in a recent survey
3 Reasons Why Local SEO is Important
In our last piece, we covered a few topics about local SEO: what it is, why you need it, and a few quick tips to shore yours up. Even after that lengthy and informative post, we still do not believe that we were able to cover in enough depth how important it is for your business to work on their local SEO marketing. The good ol’ fashioned eye test is a great place to start with our analysis of a new
How to Improve Your Local SEO: Get Noticed where it Matters Most.
In today’s world, we are more interconnected than we have ever been. Our digital devices and telecommunications technology weave a web of interconnectivity that is starting to blur the line between real and digital. Thankfully, though, most things are still based in the real world. Yes, that great, big, and sometimes scary world outside the window from where your computer is. That is where majority of revenue lies. It is no wonder then that so many companies are now starting to look
How to Respond to a Bad Review on Google
Negative reviews will happen to the best of us - we are all human and despite your best efforts, your business will receive one from time to time. Some reviews are positive criticisms, providing helpful insights on how to better manage your business. Others unfortunately are not so helpful and perhaps a little inflammatory and hurtful. Regardless of how they make you feel, those need to be addressed as well. Never ignore a negative review. The decision to stick your head
How to do Local SEO for Multiple Locations
In the past, local SEO often meant just copying all your pages several hundred times and simply adding a city name to the URL and swapping the city in the page copy (ex: 124.com/Montreal or 123.com/Toronto). Today, local SEO has become a lot more sophisticated – because local ranking algorithms have gotten a lot more sophisticated. If you want to see any improvement in your site’s ranking, you need to invest in writing legitimate and unique content for every geographic region
4 Easy Steps to Improve Your Local Search Results in Canada
Any good local search engine optimization strategy should begin with directory syndication and search engine listing management. Digital directories are the yellow pages of the modern era. They are an easy place for consumers to look up information about businesses with an easy to use interface. Being listed in one directory is not enough, however. Businesses need to have a strategy to succeed in local SEO because search engines use directory listings as one of the many factors that go
The Advantages Blogging Brings to Local SEO
There are many business owners who erroneously conclude that blogging is futile and a waste of time. We couldn’t disagree more! A business blog could be used to provide topical information to existing clients, prospective clients, and anyone else who wants to listen. In today’s online landscape, it’s simply essential both for enhancing SEO and user experience. What are the advantages of professional blogging? · Blogging allows you to interact and have a direct conversation with your readers. · Through a blog you
How to Deal with Negative Reviews
As the influence of social media continues to grow exponentially, no business can hide from reviewers. Every business at one time or another has experienced a negative review. Usually these reviews are seen as a hostile act or an attempt to tarnish the reputation of a business. We believe that a negative review does not always have to be a bad thing. In fact, we argue that all reviews can be used to help a business improve management and processes that