Google’s Upcoming Mobile-friendly Update Will Shake Things Up
User experience. Those two words hold a tremendous amount of importance to e-commerce professionals. User experience (or UX) is how the user interacts with a website, with major factors being page speed, layout, colour scheme and text spacing - among others. Despite being such a powerful force in the online the world, a page’s loading speed has never directly influenced SEO rankings via Google’s algorithm – but that’s about to change. Google’s next mobile-friendly update will introduce page loading time as
Store Visits From AdWords Top 1 Billion Mark
Anyone involved in local SEO can rattle off a number of well-researched statistics straight off the top of their head. The most important of those being: “50% of local searches lead to in-store visits within one day.” Local search is much more in-the-moment, and it’s obviously easier to get to a brick-and-mortar location that’s right down the road. But organic search, despite its position as a vital part of SEO, is not alone on the search engine results page. Google AdWords,
Google Launches New Mobile-Friendly Testing Tool
Over the last few years, mobile has gone from the new and trendy SEO darling to the most important person on campus. The rookie has quickly become the superstar, and everyone needs to take notice. If your site doesn’t have a version that caters to mobile users, then not only will you be penalized by Google, users won’t want anything to do with you. Google has provided a web tool that lets you know just how friendly you are to its
Are You Ready for Google’s New Mobile-Friendly Update?
Google’s “mobile-geddon” update was Judgement Day for more than 20% of the web’s URLs. As Google rained down algorithm updates upon non-mobile-friendly websites, many businesses saw their rankings plummet and their traffic disappear nearly overnight. Now Google says they are ready to roll out a new mobile-friendly update sometime in May of this year. It might not be on the same level as the previous one, but companies should still be aware. If you haven’t gotten with the times, you need
The Three Keys to Successful Mobile Marketing
It has been predicted that the number of global smartphone users will surpass two billion in 2016. This means that marketing departments are still scrambling to tweak their campaigns, messages, strategies and budgets to better reflect the importance of mobile advertising. The glut of information available on the web makes it difficult to tell valuable advice from what is outdated or misinformed. Everyone seems to be an expert these days on being “mobile-friendly,” and jargon like infinite scroll, responsive design, interstitials
Public Transit Info Now Available On Apple Maps
Being able to pull a small device out of your pocket, type in an address, and instantly see how to get there is a luxury that few could have dreamed of in the recent past. Lucky for us, that’s the reality we live in. However, not all of us own a car and no one wants to walk far if its pouring rain or freezing cold, which means many of us are left with public transport as our main means of
Mobile Searches Have Surpassed Desktop Searches: Google
It’s been talked about in technology news for some time, but it’s official. Google announced in its blog recently that it has been confirmed that the mobile tipping point has been reached: more internet searches are now being carried out every day on mobile devices than on desktop PCs. This switch to the use of smartphones and mobile devices to access the internet is particularly prevalent in ten of the world's most influential countries including the USA and Japan. This latest
Bing’s Mobile-friendly Update to Differ from Google’s
Microsoft isn’t a company that is used to being outdone by anyone at anything. That’s why when Google, the company with the lion’s share of the search market, rolled out their “mobilegeddon” algorithm changes, we were well aware that Bing’s was going to be right behind it. Both companies seem to be acknowledging the shift toward the dominance of the mobile advertising market - one that is expected to break the $100 billion in spending mark this year. Unlike their competitor
Mobilegeddon: What Google’s Algorithm Change Tells Us About E-commerce
Google has recently fully rolled out its much-awaited (and feared) algorithm change that essentially enforces the old adage “you are either with us, or against us.” The new update either makes you mobile friendly or not mobile friendly. New criteria have become increasingly important, while others have become relics of times past. So what do these changes tell us about E-commerce? Constant monitoring and maintenance is essential One of most overlooked aspects of a business is maintenance. When you are at the
Expert Tips: How to Make Your Content Mobile-Friendly
Website owners and SEO experts pay very close attention when Google announce changes to their algorithms. Since these changes will impact how websites are designed and the type of content that’s posted on them, we should seek to understand the modifications clearly so that they can respond accordingly. One of Google’s most recent changes is specifically geared toward mobile devices, and is commonly known in the industry as “Mobilegeddon.” To ensure that you are in complete compliance with these new algorithm