PPC 101: A Beginner’s Guide to the Dos and Don’ts of PPC
When done right, PPC can deliver immediate returns by giving your company a fast track to the top of the SERP. But when done wrong, you can waste your budget on fruitless traffic. Follow these dos and don’ts to ensure you get the maximum return on your dollars. Paid search advertising is a great way for companies to expand their reach and accelerate business growth. Unlike organic, which takes a concerted effort and sometime fighting through competition to come out on
SEO Statistics That You Might Not Know Of
SEO may have changed drastically from where it was just a few years ago, but it has only become more important as the years have gone by. Not only have the techniques necessary to get to the top of the search engine results page evolved, but so have users’ habits when searching. Not long ago, having the right keywords in the right places was enough to get you what you wanted. Nowadays you often have to use multiple strategies in conjunction
Store Visits From AdWords Top 1 Billion Mark
Anyone involved in local SEO can rattle off a number of well-researched statistics straight off the top of their head. The most important of those being: “50% of local searches lead to in-store visits within one day.” Local search is much more in-the-moment, and it’s obviously easier to get to a brick-and-mortar location that’s right down the road. But organic search, despite its position as a vital part of SEO, is not alone on the search engine results page. Google AdWords,
Local SEO Bootcamp Part 2: how to dominate the local market
Now that you know the basics of how to build your local web presence from the ground up from part one of this article series, we need to move on to the more intricate details of local SEO. Local search engine optimization is as much about art as it is about science, but there are plenty of concrete ways to improve your site or campaign immediately to start appearing higher on the search engine results page (SERP). In fact, 67%
Tips on How to Dominate PPC in 2016: adjusting to a changing landscape
We all know how important it is to have a solid organic search growth, and we are all aware of how important it is to have a solid PPC campaign in place. Most companies are now aware that weaving the two together is the best way to go in order to dominate the search rankings. As things change, however, we need to re-evaluate, adjust, or tweak our strategies to adjust to a changing landscape. PPC is no different. A plethora
Drive Quality Leads from AdWords by Avoiding These 3 Mistakes
As if paid advertising on Google wasn’t already incredibly valuable, new updates to the SERP have made the top spots even more lucrative. New display abilities, and new limitations put on organic results from the “snackpack” update have made visibility at the top of the SERP your ticket to fortune and fame. In keeping with the trend of discussing Google’s updates, and how important the top results are, we thought that we would bring you some wisdom as to how
AdWords Now Shows Ratings Stars in Search
Ratings from your Google My Business Page can now automatically be seen in ads. Supporting your local business with a mix of organic and paid SEO is crucial to your success. That is no secret. But recently Google has been rolling out some game changers that are going to make the local market that much more competitive. As always, those who put out quality products and services should do nothing but benefit. Now, if you have local extensions enabled in AdWords, you