Things You Need to Know About SEO in Toronto
You’ve already learned about the importance of a website analysis and the benefits of SEO; but what makes the Toronto SEO playing field so different? As home to the financial capital of Canada and a diverse economic environment, SEO in Toronto is important to make your business stand out from the competition. Understanding the Toronto Competitive Landscape Toronto ranks highest in terms of SEO competitiveness for the province, region, and country. Within the automotive industry in Toronto, car insurance and auto parts
Why SEO in Toronto Is Important for Your Business
You started your Toronto business before the rise of the digital age, and suddenly, you’re starting to feel overwhelmed. Catchphrases, such as SMM and CTR, are being used in many of your marketing meetings and the basic principles behind brand promotion are seemingly getting more complex. It’s understandable that you’re feeling dumbfounded by these industry-wide changes, but you’ll be surprised at just how useful they are. With the power of the internet, you have the ability to reach thousands of potential
Why Quality Web Content Matters (and How Google Recognizes it)
In the old days, back when Ask Jeeves had all the answers and Yahoo was the search engine of choice, SEO was a one-dimensional tool that involved plugging in keywords virtually anywhere. It didn’t have to flow seamlessly or even be coherent. You probably remember the days when the items that showed up in your search weren’t the least bit related to what you were looking for. Google has changed all that. In the past decade, our searches have grown exponentially
How to Dominate Google This Holiday Season: Local SEO Guide to a Very Profitable Holiday
With the holiday season coming just around the corner, companies are jockeying for position across the web. With B2C and B2B customers sales more profitable than ever, you don’t want to miss out on your slice of the more than 100 million consumers that will be looking to buy online this holiday season. This quick guide will give you 5 actionable tips that will instantly help you become more visible and make more sales. Local SEO and the Holidays: the Cold
3 Conversion Elements You Might Be Missing (And Why Targeted Traffic is EVERYTHING)
Getting your customers to buy starts with actually driving them to your site. The main goal of SEO is increasing your visibility and bringing more visitors to your company’s page. But not all traffic is created equal, and what good are visitors if they don’t end up buying? In this blog, we will cover why targeting the right customers is everything and three important conversion elements that you can’t forget about (but probably are!). The process of converting customers begins with
3 Adwords Hacks for Small Businesses (and How a Digital Agency Makes Them Happen)
The battle for ad clicks on Google’s SERP gets more competitive by the day. Seasoned marketers understand that even the smallest of tweaks to a campaign can pay big dividends in the form of more clicks, lower cost per lead, and higher conversion rates. In this week’s blog, the Adwords team at BlueHat shares three hacks that work perfectly for small businesses looking to grow their businesses Online. With such a small character limit, you’d think writing a successful ad
How to Instantly Tell if Google Thinks Your Page is High-Quality
Google has made it clear that it only wants to display high-quality web pages to its users; that is, Google wants the search engine to effectively solve a user’s query as accurately and enjoyably as possible. That means that as a business, you must have web pages that: Are user-friendly Solve a visitor’s problems Are structured properly to be read by the search engine (for the right terms!) Sound hard? It isn’t. Help from professionals will definitely boost your rankings, visits, and conversions,
7 On-Page SEO Tricks That Will Improve Your Traffic Immediately
Even though great search engine optimization requires a lot of work and time, there are still plenty of “hacks” that you can do right now (after you’re done reading this!) that will boost your businesses web traffic. In this entry, we’ll focus on some on-page SEO tips that will start bringing more visitors to you right away. On-page SEO is like the basic equipment for a sport: it doesn’t matter how much the rules or tactics of the game change, you
How to Find the Best SEO Opportunities and Beat Your Competitors
Delving into the SERPs to find the most profitable and least competitive keyword opportunities and analyzing the competition to identify their strengths and weaknesses gives your website the best chance at focusing on the most efficient and rewarding SEO opportunities The most successful websites are full of useful information that satisfies visitor’s needs. A website built with purpose will attract valuable traffic and convert at a high rate, becoming a sales tool for your company rather than just a home for
PPC 101: A Beginner’s Guide to the Dos and Don’ts of PPC
When done right, PPC can deliver immediate returns by giving your company a fast track to the top of the SERP. But when done wrong, you can waste your budget on fruitless traffic. Follow these dos and don’ts to ensure you get the maximum return on your dollars. Paid search advertising is a great way for companies to expand their reach and accelerate business growth. Unlike organic, which takes a concerted effort and sometime fighting through competition to come out on