Google Shakes up Local Results: The “Snack Pack”
Google’s local search results function is great for small and large businesses alike. When someone searches in your local area, your information, location, number, hours, photos, and pretty much everything else about your company is posted right in front of their faces, and shows them how to get to you. As always, though, we should expect fluid changes from these titans of the search engine world as they look for ways to best serve their customers and business interests. New
Non-Mobile-Friendly Websites are Disappearing from Google Results
Google has made its stance on having a mobile-friendly website clear. “Mobilegeddon” or so the mobile update from the tech giant was called, showed that they meant business. You either have a mobile-friendly site, or you feel the wrath. It is amazing that in this day and age, with all of the talk going around about needing a web page that adapts to people’s mobile tendencies, that so many companies still don’t have one. A study done by Moovweb has
Expand Your Reach: how to gain more traction on the internet
It’s no secret these days that the internet is where you want to be to get noticed and sell something. The only problem is that everyone else probably knows that too. The good thing is that all you have to do is do it better than them, and you will find yourself reaching tens of thousands of people on a daily basis. Ideally, you want a mix of organic and paid advertising, and the best place to do this is
Google Speaks: information straight from the source on the Panda 4.2 update.
The new updates that Google consistently rolls out can leave people a little bewildered at times. Some aren’t sure exactly what is being done, or how it is going to affect their companies. Not only that, but they are sometimes left on the edge of their seats about what the future is going to hold for the search engine algorithm. Thankfully, Google opened up about its new Panda 4.2 “refresh”, and filled the public in on what happened, and what
Stick with Google+ Even Though Google Dropped It
Google may have dropped their social child Google+ as a requirement to access their services, but that doesn’t mean that you should totally forsake it. First, the not-so-popular social network is still good for a multitude of things, and just because YouTube users don’t like it, doesn’t mean that you should get rid of it. The tech giant plans on keeping its ill-fated network, and it is in the process of being rebranded, or so it has been hinted at
A New Panda Update is Rolling Out Slowly: Are You Ready?
It seems like Google can’t go more than a few months without putting out a new update named after a cuddly endangered animal. Way back in September of last year, Google rolled out the Panda 4.1 update that changed some rankings. While some sites saw their rankings take a dip, others were unaffected. The new changes will be the 29th such update in Google’s short history. The good news is that it will take some time to be fully implemented, so
Mobile Searches Have Surpassed Desktop Searches: Google
It’s been talked about in technology news for some time, but it’s official. Google announced in its blog recently that it has been confirmed that the mobile tipping point has been reached: more internet searches are now being carried out every day on mobile devices than on desktop PCs. This switch to the use of smartphones and mobile devices to access the internet is particularly prevalent in ten of the world's most influential countries including the USA and Japan. This latest
SEO Tips for E-Commerce: 5 Critical SEO Mistakes
When it comes to e-commerce, proper SEO is a crucial aspect of a business’ success. As a matter of fact, the difference between success and failure of an online business hinges largely on the avoidance or correction of certain common errors. One major mistake comes from the mindset of many online business owners. Often times, people that start up a site have the idea that they could just list tons of products on their site and start getting traffic. Many people
Google’s Game Changer: “Buy” Buttons Are Coming Soon
The next major step in Google’s bid for world domination is set to materialize in the coming weeks. Have you ever wished that you could just search for something in Google, and immediately buy it without having to deal with an annoying middle man? Well, soon you will be able to do just that. Google has said that in the coming weeks, they will begin displaying “buy” buttons with ads next to select products in the mobile search results, allowing you
Bing’s Mobile-friendly Update to Differ from Google’s
Microsoft isn’t a company that is used to being outdone by anyone at anything. That’s why when Google, the company with the lion’s share of the search market, rolled out their “mobilegeddon” algorithm changes, we were well aware that Bing’s was going to be right behind it. Both companies seem to be acknowledging the shift toward the dominance of the mobile advertising market - one that is expected to break the $100 billion in spending mark this year. Unlike their competitor