The Best SEO Plugins to Improve Your Search Engine Rankings
Building a successful website is a dream for many people. Unfortunately, it isn’t always as easy as people hope. Even if they build a beautiful site with useful, interesting and engaging content, it won’t be a success without people visiting the page. The number one source of traffic to most websites is Google and the other major search engines, which is why optimizing a site to improve its search rankings is extremely important. While the list of
SEO or PPC? Why not Both?
Some debates just never go away: vanilla vs. chocolate, Kobe vs. Lebron, Yankees vs. Red Sox (OK, no contest there - you can’t argue with 27 titles). The equivalent to these in the online marketing world is SEO vs PPC. Is it better to build organically or pay for ads? This question has left many businesses scratching their heads. Why would you ever pay extra hard-earned money to rank for keywords that you are already ranking for organically? It doesn’t make
Common Mobile SEO Mistakes to Avoid at All Costs
If you had told someone 10 years ago that as of today over 1.75 billion people were smartphone users, they would have never believed you; however, it’s now a fact. As of 2014, nearly one quarter of the world’s population uses a smartphone. The veritable goldmine that is mobile marketing is one that is rapidly expanding, as more and more users switch from “traditional” platforms to new mobile ones. What this means is that it is imperative to get your
How to Reduce Your Website’s Bounce Rate
Does your website have a high bounce rate? Here’s what you can do to fix it. Many websites do experience a high bounce rate - that is, when visitors arrive and then leave almost immediately. In fact, bounce rates of up to 80% are frequently reported through Google analytics. That’s 80% of visitors simply leaving upon seeing your site! Not only does a high bounce rate affect your search engine rankings, it also means you are losing up to
The 2015 Google Ruleset for Link Building
Google has its own mechanisms and standards for calculating the worth and importance of links. In a fraction of a second, Google’s search algorithm will be able analyze your website and compute how many backlinks it has, in addition the value of each individual link. What are the criteria by which Google measures the utility of links and a website’s authority? Google ranks sites based on how authoritative they are in their respective field. If a website is delivering relevant content that
How to do Local SEO for Multiple Locations
In the past, local SEO often meant just copying all your pages several hundred times and simply adding a city name to the URL and swapping the city in the page copy (ex: 124.com/Montreal or 123.com/Toronto). Today, local SEO has become a lot more sophisticated – because local ranking algorithms have gotten a lot more sophisticated. If you want to see any improvement in your site’s ranking, you need to invest in writing legitimate and unique content for every geographic region
Penguin 3.0 – A Complete Guide to Recovery
Google is constantly making minor changes to its search algorithm. After each algorithm is launched, we receive a flood of inquiries from worried site owners and agencies who are afraid that the update will cause their traffic to plummet overnight. The latest update to cause a wave of panic was the Penguin algorithm update launched by Google on October 18, 2014. Here are few of the changes that the launch of this upgrade targeted: · Had a major effect on rankings and
SEO in 2015: Predicting Trends & Your Action Plan
The world of search engine optimization (SEO) is continuously changing. This means that it can be tricky to stay up-to-date with the trends and the corresponding actions that you need to take to make sure that your website is effectively and responsibly optimized. Below are our thoughts on what to look out for in the world of SEO in 2015: - If you don’t have a responsive site by now you are losing out on a lot of potential leads. Websites are
2015 Top SEOS
After an exceptional year, the BlueHat Marketing team has entered 2015 with a commitment to continue offering the highest level of service in the industry. From SEO services to pay-per-click management to web design and development, BlueHat Marketing is dedicated to setting the standard by which all other digital marketing firms are measured. We work to achieve this goal through significant investment in personnel, advanced technologies, and proven strategies. We have started 2015 strong: TopSEOs has rated us the #1 company in
4 Easy Steps to Improve Your Local Search Results in Canada
Any good local search engine optimization strategy should begin with directory syndication and search engine listing management. Digital directories are the yellow pages of the modern era. They are an easy place for consumers to look up information about businesses with an easy to use interface. Being listed in one directory is not enough, however. Businesses need to have a strategy to succeed in local SEO because search engines use directory listings as one of the many factors that go