Toronto seo and marketing corporation
As a prominent Toronto SEO and marketing company, BlueHat Marketing is also a leading name throughout Canada for keyword research, link building, pay-per-click advertising, content creation, social media strategy, and many more services. A Focus on Integrity Our company is rapidly emerging as the most preferred service provider for businesses looking for increased visibility, brand awareness and higher sales. Through our tried and tested SEO packages, we are making life easier for local businesses looking to boost their search engine rankings using
Affordable Local Seo Services For Small Business
Search engines have definitely revolutionized the way businesses and corporations market themselves. Consider this - when was the last time you used the yellow pages to look up a business? You probably can’t remember! Consumers searching for a specific type of product or service today are more likely to resort to search engines than the more traditional methods that were previously used to find a company. In the case of businesses serving a particular geographical area, search results take on
Google’s Pigeon Algorithm: What You Need to Know
In their continuous quest to improve the effectiveness of their search algorithms, Google recently rolled out an update that focuses on local search results. Named ‘Pigeon’ by industry authority Search Engine Land, this update is perhaps one of the most relevant to date when it comes to small and medium businesses. On the whole, Google has sought to improve the experience of consumers searching for products and services in their area with this update. Pigeon refines the accuracy of local search
Why You Need to Hire a Professional Copywriter
There are many different criteria that search engines take into account when ranking a web page. One of the most important ones has always been the actual page content, from the titles and paragraphs on the main pages, to the dedicated professional blogs that keep the website fresh. Throughout the history of search engine updates, such as those of Google, the focus has always been on improving the quality of websites’ content by punishing spammy and low quality writing. It’s all about
Using Local SEO Techniques to Grow Your Business
Most small-to-medium business owners that have a physical location -from plumbers and electricians to car dealers- have heard about local SEO, but many don’t know what it is or how they can use it. It’s a strategy that can increase sales as well as improve ROI for a business, so it’s in every owner’s best interest to get to know how it works. That’s where “the experts” come in. There are a lot of sources for SEO tips on the Internet,
Why We Love Local SEO (And You Should, Too!)
It’s now a fact beyond debate: the vast majority of people use Google to find what they need when it comes to products and services in their area. With the rise of smartphones and geo-location technology, searching for a business in your area to answer your needs has never been easier and more widespread. Studies have also shown that over 80% of all website traffic originates from search engines and the overwhelming majority of consumers will only pay attention to the
How Do You Know if Your Website Is Optimized?
It’s been said that a website is like an online business card. In fact, it’s so much more than that. In many cases, your website is your business. Through it you can quickly and easily let your clients know about new products, upcoming events, special promotions, or any new services you are offering. In today's business world, not having a highly functional website it is like having a car with no fuel. Your website reflects who you are in
Google Rolls Out Panda 4.0
On May 21st, Google’s head of Webspam Matt Cutts announced the release of the latest algorithm update, Panda 4.0, via his twitter feed. Google updates are normally followed by a wave of panic with most people in the Search Engine Optimization community scurrying to check their website and SEO rankings to see if they still have visibility in search results. Google is always making changes and updating their algorithms in order to improve search engine performance for its users. The
Why You Should Get Active on Google Plus Now
Are you neglecting your Google Plus profile? That may not be a good idea. Google Plus is currently the second-largest social network globally, according to the Global Web Index. It is growing faster than Facebook and has more users globally than LinkedIn and Instagram combined. Despite these seemingly impressive statistics it turns out that only a small percentage of Google + users are active. BlueHat Marketing decided to further investigate, so we checked out the profiles of marketing influencers and social
Google Cracks Down On Bad Advertising Practices, Over 350 Million Ads Removed
Last week Google continued to wage its battle against the barrage of counterfeiters and malicious advertisers who abuse online advertising tools for harmful and deceptive purposes. Google permanently removed more than 350 million “bad ads,” up from 220 million the previous year. With almost one million suspect ads a day, Google still has a lot of work to do. Google’s online advertisement business generates billions of dollars a year while enabling countless small to medium legitimate businesses to grow.