Google Says Two Thirds of Users Will Leave Your Mobile-Unfriendly Site
It’s quite common these days to hear or read about how important it is for a business to have a mobile-friendly site. In support of this, Google conducted a study to get some real statistics on exactly how important it is. As a business owner, you may have considered getting a site which is optimized for display on mobile devices. If you haven’t actually followed through, the stats from this study might just compel you to act fast. Most people will
How Youtube Can Help Your Business
You might be aware that Youtube is one of the most visited sites on the Internet, and has been for several years. You might not be aware that Youtube is also the second most used search engine in the world, after Google. The video sharing website has come a long way from being a platform for sharing low quality home movies and cat videos. Youtube is maturing, and is positioning itself as a standard-bearing social network site for the dissemination
How to make your blog SEO friendly
These days, if you want to inject your business website with that crucial level of authority that will get it favourably ranked by Google, you need to have an original, well-maintained blog. In addition to enriching the experience of your visitors and the professionalism of your brand, the blog posts will act a hook that will bring your website up through Google’s rankings. So how do you get your blog working for you from an SEO perspective? The goal here is to
Why your social media campaign isn’t working
You might be a small business owner looking towards social media marketing to increase your bottom line. You might be a social media manager working for a business to help them grow their brand, create leads and generate sales. Whatever angle you’re coming at it from, there are certain things that you are most likely doing wrong if you notice that you’re not getting the results you want. In most cases, what results you are actually expecting in what time
Facebook begins purge of fake accounts
Following the announcement that Facebook was going to crack down on fake accounts, the hammer has dropped today. The social network began a massive purge of scam or ‘zombie’ accounts, whose function was to generate huge numbers of likes for fan pages –often at a price. This process is outlined in its site integrity improvement campaign announced last month. As a result, some of the top brand pages on Facebook, such as the famous Zynga’s Texas HoldEm Poker, experienced massive drops
Social Networks Are Scrambling to Go Mobile
Everyone is currently talking and writing at length about the ongoing rise in the use of social media and its importance and significance in the business world. The same can be said for smart device usage patterns. What’s really interesting about these trends is how they actually fit together. The facts point to an interesting relationship between mobile smart device use and social networks, one which is sending giants like Facebook into a bit of a panic to adapt to
How Google’s Penguin Changed SEO
Early last year Google unveiled an update to their search algorithm called Panda. This caused massive ripples in the organic search industry, as the updated specifically targeted sites that appeared to be spam-oriented. That is, sites with poor content and redundant use of keywords (among other things) were penalized in rank. This past April, Google rolled out another significant update which rocked the SEO services world yet again: Penguin. Penguin targets websites that were optimized in an abusive way with respect to
How to Get the Most Out of Google+ for Your Business
It’s obvious that Google+, despite having the backing of the largest company on the Internet, is not anywhere near as popular as Facebook in terms of number users and the time they spend on it (so far). Some might see only defeat in its future, but a closer look at Google’s social network yields some interesting options for the small business owner. Google+ presents many unique features and opportunities for promoting your business. While it surpasses Facebook in usability, stability and
Local SEO is More Important Than Ever
Having a local focus to your search engine optimization campaign is crucial because not only are people increasingly researching products and services online, they also want to get them from local merchants. Marketing your business locally through SEO is a powerful strategy to create and expand a solid client base around your area. Here are a few stats to help visualize the reality people’s online behavior with respect to local search. People are searching locally. 73% of searches online are related
Google Expands Free Wi-Fi Network
Google has been teaming up with Boingo, a leading international provider of Wi-Fi hotspots and associated software, in order to create and expand a free Wi-Fi network across the U.S. Their model is based on the promotion of their products and services through these Wi-Fi networks. Before users log on, they must view a splash screen which contains ads, such as one for Google Play. A recent deal with Boingo has seen Google expand this free network, adding 4,000 more hotspots