Facebook ads are becoming even more targeted
Facebook ads might not serve the same immediate solution type of needs that Google Ads do, but their strength lies in their ability to target certain groups of users or demographics, as opposed to the more SEO services based PPC Google Ads. Now, some recent reports are stating that Facebook has given access to a new ad customization feature to a select few users. This new feature allows the creator of the ad to use lists of contact information such
Responsive Web Design
In the world of print design, media specifications are static. The designer knows the size of the page, how colours will look, how things will be laid out, and can work safely within these parameters when crafting their work. The world of web design is historically a bit trickier than that, since it is more difficult to anticipate the specifications of the end user’s display such as screen size, browser type, operating system, and so on. With the development of
How Google Autocomplete Affects Your Business
Have you ever paid any serious attention to Google’s Autocomplete function? That’s the built in algorithm that suggests additional keywords as you begin to type a search into the box. Picture this: you begin to type in the name of a company that you want product or service information on, and the Autocomplete function adds the words ‘scam’ or ‘complaint’ to your search terms. Of course, if you are a potential client doing shopping research online, you are going to
Community Marketing: A Revolution
We’ve talked about the rise of inbound marketing as the standard in online marketing today, how it is superior to traditional marketing in many ways, and how many companies are using its strategies as part of their marketing campaigns. Now some commentators are going as far as to say that traditional marketing such as advertising, branding and corporate communications is entirely dead. The main evidence that they point to takes the form of studies on customer behaviour. Potential customers are bypassing
Google vs. Facebook Ads
When it comes to choosing a platform for PPC ads, two options immediately come to mind. One the one hand there is the obvious choice of the standard Google AdWords, text-based ads that appear on the very top of search engine results related to their keywords. On the other are Facebook ads, which contain a small picture and pop up beside pages as users interact with that social network. The question is then, which is better suited to your online marketing
Feeling Lucky? Hungry? Playful? Google Can Help
If you’ve ever pressed the "I'm feeling lucky" button on Google you know that it ignores the search result pages entirely and sends you directly to the first page related to your particular query. It’s also a fun way to discover some hidden games and other funny tricks when you're bored online. Recently for some users, the functionality of the "I'm Feeling Lucky" button has been expanded with new options: I’m Feeling Doodly: random doodle I’m Feeling Playful: random interactive doodle I’m Feeling Artistic:
Google’s Upcoming Algorithm Change is Causing Concern
Google is adding a new ranking factor into its search algorithm that is causing some concern, especially amongst those involved in the online intellectual property and copyright debate. The search engine’s algorithm will soon take into account the number of ‘valid’ (as determined by Google) copyright removal notices when determining a site’s ranking. For an SEO company or anyone involved in SEO services, this is definitely a development to watch. In essence, if a site has been the target of several
Google Places Converted to Google+ Pages
Google Place pages, once powerful online local business listings, have now been entirely converted into Google+ Pages. Over 80 million Google Place pages have been automatically merged into the Google+ social network and become what are now called Google+ Local pages, found under the Local tab of the Google account menu. This is a dramatic and potentially confusing change for business owners, but it can be harnessed to one’s advantage with the right knowledge and expertise. Here’s a guide to the
Google Adds Your World to Your Search
For the past few years, one main approach Google has used in its unending quest to refine its search results has been the idea of personalization. Starting with Social Search in 2009, a concrete path was laid for developing a search experience more tailored to the individual user through the incorporation of information from social networks (specifically Google+ and any sites with public content linked to it). When this optional search tool is enabled, search results relevant to your query
Google’s Latest Algorithm Updates
Last month, Google outlined 40 updates to its search algorithms, user interface and language settings. The record amount of changes brought about in February can be generally sorted into three main categories encompassing the most important changes: image and video search, local search and content freshness. Image searches are growing in popularity every day, and Google is racing to answer this trend with improvements to their user experience, most recently consisting of: More consistent thumbnail sizes on the results page Improved