SEO Experts Still on the Lookout for Google Penguin Update
Once Google caught on to shady webmasters and SEOs purchasing links in an effort to manipulate their rankings, it rolled out its “Penguin Update” to penalize black-hat-tactic-using websites. It has been a few years, but along the way Google has refreshed the update a few times in order to allow compliant and repenting webmasters a chance at getting back into the game. With news that a new update was coming out this year, the SEO world was on the edge
The Content Metrics That Really Matter: How to Tell if Your Content is Working
We all know that unique, engaging, and useful content is the most powerful tool at your disposal when trying to expand your reach, build your business, and ultimately generate revenue. Inbound marketing generates 54% more leads into your sales funnel than traditional outbound marketing practices, which means more and more companies are in the race to rev up their content marketing efforts. But how can you tell if what you have is what readers want to see, and how can
Local SEO Bootcamp Part 3: go the extra mile
Gaining a foothold, growing a web presence, and generating traffic in your local market from scratch are not easy, but the rewards are worth the grit and grind. Now that you’ve read about the basics and how to take it to the next level, it’s time to cover how local SEO experts go the extra mile to deliver top notch results to their clients. These local SEO tips and tricks are for when you have already built a solid presence and
Local SEO Bootcamp Part 2: how to dominate the local market
Now that you know the basics of how to build your local web presence from the ground up from part one of this article series, we need to move on to the more intricate details of local SEO. Local search engine optimization is as much about art as it is about science, but there are plenty of concrete ways to improve your site or campaign immediately to start appearing higher on the search engine results page (SERP). In fact, 67%
How to Rank on the Front Page of Google: what factors matter for page 1
The top few spots on Google’s search engine results page are golden territory for any company’s website. After all, the #1 ranking gets 33% of all search engine traffic. That means getting there should be every site’s goal. But with a book full of ranking factors, and information shrouded in mystery from the company itself, it is often difficult for companies to determine what is or isn’t working. After extensive research and definitive studies, the web has found which rankings
Local SEO Boot Camp: How to Local SEO your Business – Part 1
Build your business’ web presence from the ground up If you’re a business that relies on the local population for your living, then you know that having a web presence that is optimized to rank highly on search engines is essential to being competitive in the local market. Everyone is doing it, but few are doing it the right way. The facts behind local SEO are staggering: 50% of all mobile searches are for local results, and 61% result in a
How to Hyper-Localize Your Local SEO
Businesses in the physical world are quickly realizing that optimizing their web presence to increase visibility in their local market is the future of marketing, and that there is no more efficient way of increasing visibility, raising brand awareness, and bringing customers in the door. Local marketing budgets are expected to rise 52% by 2018. Gaining a large portion of the local market share means honing in on the right keywords, maintaining a presence on social media, ensuring accurate listings, and
The Three Keys to Successful Mobile Marketing
It has been predicted that the number of global smartphone users will surpass two billion in 2016. This means that marketing departments are still scrambling to tweak their campaigns, messages, strategies and budgets to better reflect the importance of mobile advertising. The glut of information available on the web makes it difficult to tell valuable advice from what is outdated or misinformed. Everyone seems to be an expert these days on being “mobile-friendly,” and jargon like infinite scroll, responsive design, interstitials
The Most Important Off-Page SEO Factor: Trust
Trust is important in all relationships. You need to be honest, open, and communicative with anyone if you hope to ever have a lasting relationship. We aren’t talking about your significant other here, though. We’re talking about your customers. Not meeting someone face-to-face or being able to see their operation requires a leap of faith of sorts when it comes to e-commerce. The best way to assuage that fear is by building trust on the web. In fact, trust is
3 Mistakes That Will Kill Your Web Traffic
It used to cost a lot of time, money, and effort to build a physical location to run a business, and even then you’d have to be in a visible spot alongside of the road to be lucky enough to get traffic without heavy marketing spend. These days, you can set up a website, get hosting, and start getting customers for a fraction of the cost. But much like a store located in a back alley without advertisements, a website that