More Local SEO Tips to Cope With the New Landscape
Not only have we covered in detail how to shift your local SEO strategy in the “post-snackpack” world, but we have also covered some interesting statistics that show that a lot of small business owners aren’t investing in SEO as much as they should be. As with any good strategy, you need to review new details and changes, and tweak your game a little bit to stay relevant. It’s a game of adjustments, so to speak. So let’s look at
Why Small Business Owners Should Invest in SEO
When a user searches for a product or service online, you want your website to be at or near the top of the results (75% of users never click on results that aren’t in the top three). While nobody will claim that these services are cheap, there is no denying that they are effective, with SEO leads generating a close rate 7-8 times higher than most traditional outbound marketing leads. Many small business owners are on the fence about investing
Google Updates My Business APP: does it help, and is it worth it?
Having a My Business page is a great way to put your small business out there, and have all of your information at your customer’s fingertips. On this page you can have everything from your address and zip code to photos and your opening hours. With more and more people searching on the go as time goes by, you better have a presence on social media and other pages like Google+ or else you are doing yourself a serious disservice.
Just How Fresh is Fresh: does Google really care?
One of the key components of SEO these days is the certification freshness that is attached to your blog content. Putting out up-to-date, unique, freshly pressed content is one of the few ways that you can organically grow your rankings. Google does this so that users have constant access to the most recent and relevant information. Nobody is going to bother reading things that are yesterday’s news anymore. But how much does it really matter? And should you really be
Tips on How to Dominate PPC in 2016: adjusting to a changing landscape
We all know how important it is to have a solid organic search growth, and we are all aware of how important it is to have a solid PPC campaign in place. Most companies are now aware that weaving the two together is the best way to go in order to dominate the search rankings. As things change, however, we need to re-evaluate, adjust, or tweak our strategies to adjust to a changing landscape. PPC is no different. A plethora
Finding the Content Sweet Spot: which kinds of content get both likes and shares
Using social media to grow your business is no secret in the E-commerce world. In fact, some surveys show that more than 80% of all small businesses do it, and we wouldn’t be surprised if those figures were precisely accurate. Being able to reach such a wide audience for pennies on the dollar when compared to traditional advertising makes social media the place to go to make your brand. But what is the secret? How do you become CrossFit and
Don’t Put All of Your SEO Eggs in One Basket: lessons from recent times
There are plenty of old sayings that people repeat on a daily basis: don’t look a gift horse in the mouth, a bird in the hand is worth two in the bush, or don’t bark up the wrong tree. Today we are going to examine one of our personal favorites: don’t put all of your eggs in one basket. Just ask Detroit, and the rest of the rust belt how things work out when you build your foundation on one
A Deeper Understanding of the Local Area: Google adds to the “Explore” function to maps
You can say a lot about Google, but make no mistake that they are hard at work every day trying to come up with ways to make their service better. The little search engine that could has come a long way, and now dominates life on the internet. Their continual dedication to personalizing services, and adding new functions to cater to people’s specific desires has taken another step forward. Google has officially made improvements to the Explore function of their
Harnessing the Power of Social Media: how to grow your audience by promoting like a pro
By now we all know that blogging is one of the most powerful tools that you can use to grow your audience and business. According to a major study done by a New York City tech firm, approximately 70% of consumers learned about a new company through reading their blog posts rather than through paid advertising. It goes without saying that blog posts are far more enjoyable to read than a paid advertisement. For one, they are passive rather than
Google warns against app interstitial ads
Everyone is in business to make money. We all might say we have other reasons, and a lot of them might be true. Some of us like the feeling of accomplishment, others enjoy the feeling of power, but it all boils down to being able to make a living. So nobody holds it against companies, websites or other entities when they try to make a few bucks. That is, besides Google. It seems like they dominate the news, but that