3 Adwords Hacks for Small Businesses (and How a Digital Agency Makes Them Happen)
The battle for ad clicks on Google’s SERP gets more competitive by the day. Seasoned marketers understand that even the smallest of tweaks to a campaign can pay big dividends in the form of more clicks, lower cost per lead, and higher conversion rates. In this week’s blog, the Adwords team at BlueHat shares three hacks that work perfectly for small businesses looking to grow their businesses Online. With such a small character limit, you’d think writing a successful ad
BlueHat Marketing Is Now a Google Premier Partner
Blue Hat Marketing’s excellence in Google advertising has earned us a spot in one of online marketing’s most exclusive clubs. Google ads are one of the most effective forms of advertising today, and mastery of the nuances that make a great campaign holds powerful benefits for digital marketing companies and their clients. The BlueHat Marketing team has always prided itself on its ability to tailor campaigns to clients’ needs and bring them big returns, and now we’ve been recognized for our
Marketing and SEO Spend Continue to Rise Into 2017
There was news not too long ago about how SEO-related spend would soar to $80 billion by 2020 in the USA alone. As more companies realize the benefits of optimizing their online presence across multiple channels and reaching customers in spend mode, the amount they are willing to dedicate to perfecting this process increases. When you take all of that into account, it’s no wonder that a recent major study conducted by Gartner proved what we all had been expecting in
3 Ways to Drastically Improve Your Social Media Marketing
Social media has changed the way that we live our daily lives. By giving us constant access to our friends, families, acquaintances, and colleagues, major platforms like Facebook, Twitter, and LinkedIn have revolutionized the world by doing one thing: connecting people. But social media also has changed the way that businesses connect with customers; in fact, businesses spent more than $9 billion dollars on social media ads in 2015 in the United States alone! But just because everyone is spending doesn’t
Proof that SEO is More Important than Ever
From the moment that search engines revolutionized the way that information was found on the web, companies realized the importance of crafting their web presence to appear at the top of their results pages. With that, search engine optimization was born. As algorithms, user tendencies, and searching habits have changed, so too has the art of SEO changed with it. New trends come and go, new rules are implemented and updated, and new technologies change the industry in the blink of
Do Good Reviews Really Matter for Local Search?
Remember when you wanted something and either had to get a big yellow book, or just go to the one place around the corner that you always went to? Those days are gone for good, and in are the days when you can search for anything you want in your local area, immediately get a flood of results, and pick the one that suits you best. Local searches lead 50% of customers to visit a location on the same day, so
Google Statistics That Prove the Value of SEO in 2016
The art of search engine optimization is meant to get web pages to one of the top spots on Google’s search engine results page (SERP). Companies that dedicate time to researching keywords, producing content and performing SEO tactics on their web pages and social media are at a huge advantage over competition, but just how much? Recent case studies have proven the value of SEO in 2016. The amount of clicks and traffic gained by the top spots is staggering. Just
The WordPress SEO Guide for Beginners: Part Three
Now your blog is replete with high-quality, properly researched posts with SEO-optimized titles. You’ve done the categories and the tags, and put in images with the right keywords sprinkled in. You’ve shared your posts on social media and everyone is flocking to your blog to read what you have to say. You’re basically a star. There’s still more to do though - if you want to really do WordPress SEO right. The WordPress SEO guide for beginners part 1 and part
The WordPress SEO Guide for Beginners: Part Two
So you’ve started your WordPress blog, come up with an awesome title, and spent the days dreaming of traveling the world while blogging for a living, making everyone at home jealous of the awesome life that you live, or maybe you are a business looking to increase your organic rankings and bring in more customers. Either way, you’re on the right track. 25% of websites globally use WordPress as a blogging platform, and there are over 20 billion page views on
Social Media for SEO: Some Incredible Statistics
Social media is crucial for marketing on the web, and with 75% of social media users claiming to use it in the buying process it’s clear that using these sharing platforms to engage customers and grow your brand is essential in the modern business world. But social media for SEO is a bit of a gray area. It’s clear that it boosts your visibility on the web and grows your business, but many still aren’t sure how to do it