SEO in 2015: Predicting Trends & Your Action Plan
The world of search engine optimization (SEO) is continuously changing. This means that it can be tricky to stay up-to-date with the trends and the corresponding actions that you need to take to make sure that your website is effectively and responsibly optimized. Below are our thoughts on what to look out for in the world of SEO in 2015: - If you don’t have a responsive site by now you are losing out on a lot of potential leads. Websites are
How to Deal with Negative Reviews
As the influence of social media continues to grow exponentially, no business can hide from reviewers. Every business at one time or another has experienced a negative review. Usually these reviews are seen as a hostile act or an attempt to tarnish the reputation of a business. We believe that a negative review does not always have to be a bad thing. In fact, we argue that all reviews can be used to help a business improve management and processes that
Social Media Boosts Small Business Marketing Success
Small businesses can no longer afford to ignore social media marketing. Social media marketing for small business provides an interactive setting where customers feel like they are in direct communication with a business. Developing a social media strategy is an efficient marketing tool that helps level the advertising playing field between large and small companies. Although it doesn’t level it completely, it does help the small businesses get in there and compete with larger companies. The best way to capitalize on
Facebook Star Rating System for Businesses
Facebook has been allowing users to rate businesses on a five-star scale since early 2012, but the ratings were not displayed prominently on business pages. In November 2013, Facebook put the ratings front and center on these pages, turning them into a crucial element of any business page’s Facebook presence. Previously, marketers relied solely on Facebook “Likes” as a way to gauge interest and engagement with their business. Although the number of Likes a business has may indicate how present it
Facebook Best Practices – Etiquette
We recently read a witty and informative blog by Daniel Zeevi titled “11 Things you need to Immediately Stop Doing on Facebook.” In his article, Zeevi pokes fun at the different faux pas and mistakes that people commit on Facebook. Jokes aside, the mistakes he lists could have serious repercussions on your social media goals and greatly limit your audience reach. Do not tag everyone you know simply because you assume that your post will be exposed to a larger network
Why You Should Get Active on Google Plus Now
Are you neglecting your Google Plus profile? That may not be a good idea. Google Plus is currently the second-largest social network globally, according to the Global Web Index. It is growing faster than Facebook and has more users globally than LinkedIn and Instagram combined. Despite these seemingly impressive statistics it turns out that only a small percentage of Google + users are active. BlueHat Marketing decided to further investigate, so we checked out the profiles of marketing influencers and social
What are the Social Media Metrics that Really Matter?
Social media has forever changed how businesses and customers interact and talk about products and services. The ability to succeed in today’s global economy hinges on a business’s ability to analyze consumer behavior online and on social media platforms. Gathering the right metrics from social media platforms is not as straight forward as it may seem. Vanity Metrics Vanity metrics are those numbers that are often wrongly perceived as the crucial element of social media effectiveness. They include numbers such as page
Social Media Adds Real Value to Your Business
It’s evident that social media is a hugely important part of modern life. The most interesting part about that fact is how social media actually benefits businesses in concrete ways. If we accept that its use is beyond fad status and has integrated itself seamlessly into people’s lives in profound ways, how can social media add value to your business? There’s no more efficient way to get sales than through social media lead generation. SOURCE: UNISFAIR, MAY 25, 2010 Social media reflects the
How Youtube Can Help Your Business
You might be aware that Youtube is one of the most visited sites on the Internet, and has been for several years. You might not be aware that Youtube is also the second most used search engine in the world, after Google. The video sharing website has come a long way from being a platform for sharing low quality home movies and cat videos. Youtube is maturing, and is positioning itself as a standard-bearing social network site for the dissemination
Facebook begins purge of fake accounts
Following the announcement that Facebook was going to crack down on fake accounts, the hammer has dropped today. The social network began a massive purge of scam or ‘zombie’ accounts, whose function was to generate huge numbers of likes for fan pages –often at a price. This process is outlined in its site integrity improvement campaign announced last month. As a result, some of the top brand pages on Facebook, such as the famous Zynga’s Texas HoldEm Poker, experienced massive drops