Social Networks Are Scrambling to Go Mobile
Everyone is currently talking and writing at length about the ongoing rise in the use of social media and its importance and significance in the business world. The same can be said for smart device usage patterns. What’s really interesting about these trends is how they actually fit together. The facts point to an interesting relationship between mobile smart device use and social networks, one which is sending giants like Facebook into a bit of a panic to adapt to
How to Get the Most Out of Google+ for Your Business
It’s obvious that Google+, despite having the backing of the largest company on the Internet, is not anywhere near as popular as Facebook in terms of number users and the time they spend on it (so far). Some might see only defeat in its future, but a closer look at Google’s social network yields some interesting options for the small business owner. Google+ presents many unique features and opportunities for promoting your business. While it surpasses Facebook in usability, stability and
Twitter’s Latest Updates
Twitter has recently unveiled changes to their application’s functionality. This latest update entails two major changes: the inclusion of a cover picture to user profiles, and an update to the user interface of their iPad app. The platform’s profiles pages in its desktop application have been re-designed to incorporate a cover photo into each profile, a feature reminiscent of Facebook timeline cover photos. Twitter’s edge in this race comes in the form of interconnection of user profile pics with the cover
Local SEO is More Important Than Ever
Having a local focus to your search engine optimization campaign is crucial because not only are people increasingly researching products and services online, they also want to get them from local merchants. Marketing your business locally through SEO is a powerful strategy to create and expand a solid client base around your area. Here are a few stats to help visualize the reality people’s online behavior with respect to local search. People are searching locally. 73% of searches online are related
Social Media Predictions 2013
The online world is evolving so fast and becoming so socially interconnected that it is almost meaningless to use the term ‘social media’ to describe only a certain portion of the activity on the internet. Certainly, the way things are going, ‘social networks’ will be so seamlessly integrated into a user’s experience that they will become synonymous with the internet itself. The very distinction of online world versus real world will most likely become increasingly blurred as well. The following are
Tailoring Your Social Media Campaign
Unlike what some people might believe, social media doesn’t just mean Facebook. It’s true that Facebook commands a great deal of attention from internet users, and dwarfs all other networks in statistics such as visits in a given month and number of users: There are other social networks out there that are gaining popularity every day. The interesting part about this is that in the shadow of Facebook, other social media sites seem to be settling into a niche, and not
Follow Friday: A Twitter Tradition
If you are new to Twitter, you might find it daunting to figure out who you should follow. There are built-in recommendations, but these are usually very popular celebrities or brands that you might have little chance of engaging with. Faced with the challenge of expanding his Twitter network in early 2009, tech entrepreneur Micah Baldwin started Follow Friday, a popular Twitter trend that has endured to this day. The idea behind this is simple, but powerful: recommend people to your
Twitter’s New Embeddable Widget
If you are an avid Twitter user, you might be aware of the Twitter widget feature, which allows you to embed your Twitter feed in your website or blog. Previously, you could only embed your own twitter feed, as you would see it on the Twitter website. This would be the feed composed of all the tweets that you post or re-tweet, updated in real time. Twitter recently announced a new development of this feature. Users can now embed a Tweet
The Wrong Way to Get Facebook Likes
Simply put, the wrong way to get Facebook likes is by buying them. This normally involves paying a shady marketing company to acquire likes for you by exploiting a vast network of fake Facebook accounts. These accounts do not represent real people, don’t read your content, and don’t engage your brand. This is a short-term gain in likes, but it’s ultimately a dead-end. Furthermore, the end of the road for this type of activity just got a lot closer. Facebook recently
Facebook ads are becoming even more targeted
Facebook ads might not serve the same immediate solution type of needs that Google Ads do, but their strength lies in their ability to target certain groups of users or demographics, as opposed to the more SEO services based PPC Google Ads. Now, some recent reports are stating that Facebook has given access to a new ad customization feature to a select few users. This new feature allows the creator of the ad to use lists of contact information such