Responsive Web Design
In the world of print design, media specifications are static. The designer knows the size of the page, how colours will look, how things will be laid out, and can work safely within these parameters when crafting their work. The world of web design is historically a bit trickier than that, since it is more difficult to anticipate the specifications of the end user’s display such as screen size, browser type, operating system, and so on. With the development of
Google vs. Facebook Ads
When it comes to choosing a platform for PPC ads, two options immediately come to mind. One the one hand there is the obvious choice of the standard Google AdWords, text-based ads that appear on the very top of search engine results related to their keywords. On the other are Facebook ads, which contain a small picture and pop up beside pages as users interact with that social network. The question is then, which is better suited to your online marketing
Feeling Lucky? Hungry? Playful? Google Can Help
If you’ve ever pressed the "I'm feeling lucky" button on Google you know that it ignores the search result pages entirely and sends you directly to the first page related to your particular query. It’s also a fun way to discover some hidden games and other funny tricks when you're bored online. Recently for some users, the functionality of the "I'm Feeling Lucky" button has been expanded with new options: I’m Feeling Doodly: random doodle I’m Feeling Playful: random interactive doodle I’m Feeling Artistic:
Google Places Converted to Google+ Pages
Google Place pages, once powerful online local business listings, have now been entirely converted into Google+ Pages. Over 80 million Google Place pages have been automatically merged into the Google+ social network and become what are now called Google+ Local pages, found under the Local tab of the Google account menu. This is a dramatic and potentially confusing change for business owners, but it can be harnessed to one’s advantage with the right knowledge and expertise. Here’s a guide to the
Facebook is Where Sharing Happens
At this point it’s fairly evident that Facebook is an integral part of many people’s social lives. The facts about Facebook speak for themselves: Facebook has more than 800 million active users More than 50% of its active users log on to Facebook in any given day The average Facebook user has 130 friends The average Facebook user is connected to 80 community pages, groups and events The average user now spends about 8 hours a month on Facebook, making it the single most attention-capturing
Small-to-Medium Businesses Love Social Media
If you are unsure about whether or not social media can help your small-to-medium business (SMB), you’d do well to listen to what SMB owners are saying about how social media has shaped their business. The bottom line of their feedback is simple: social media is a powerful tool to reach customers and increase sales. This is especially true for small-to-medium businesses. Here’s what SMBs had to say about their experience with social media: 57% of SMBs say social media is
Twitter Influences Purchasing Behaviour
Twitter is the most dynamic social network on the web. While it may not capture as much traffic or attention as Facebook, it has cornered the market on fast-paced social interaction and up-to-date information streaming, a vital function in today’s Internet climate. Its reach is ever-expanding and it holds the educated, web-savvy, early adopter type crowd as its core audience, making its potential for influencing people and disseminating information nearly unlimited. Some important facts about Twitter include: Twitter has over 100