The Beginner’s Guide to PPC Marketing
If you’re familiar with the world of SEO, you’ve definitely heard of Pay-Per-Click (PPC) marketing before, but what exactly is it? PPC is a model of internet marketing where the advertiser pays every time an ad is clicked. The primary difference between SEO and PPC is that the former is organic while PPC is paid for. It is one of the most popular forms of search engine advertising, where advertisers bid for a placement in the search engine’s sponsored links. Having a
Understanding User Intent Basics
You already understand the importance of quality content and are familiar with the latest SEO trends, but are you up to date on user intent? Search engine optimization (SEO) aims to boost a website’s search ranking by using a variety of strategies. User intent is one of the components used to successfully optimize search rankings. It refers to the process of identifying the purpose of a user’s search—essentially, what information they are looking for. Users could be looking up a fact, product
3 Low-Effort/High-Reward SEO Fixes You Can Make On Your Site Right Now
The old saying goes that you get out what you put in. This old adage is that old-school mentality you hear in so many feel-good movies about “wanting something and going to get it!”. There is nothing wrong with that, but as a working professional sometimes you just don’t have the time to be putting in hours of work for something that won’t make a major difference. That’s why we’ve identified 3 of the most common SEO mistakes we see
BlueHat Marketing Is Now a Google Premier Partner
Blue Hat Marketing’s excellence in Google advertising has earned us a spot in one of online marketing’s most exclusive clubs. Google ads are one of the most effective forms of advertising today, and mastery of the nuances that make a great campaign holds powerful benefits for digital marketing companies and their clients. The BlueHat Marketing team has always prided itself on its ability to tailor campaigns to clients’ needs and bring them big returns, and now we’ve been recognized for our
Marketing and SEO Spend Continue to Rise Into 2017
There was news not too long ago about how SEO-related spend would soar to $80 billion by 2020 in the USA alone. As more companies realize the benefits of optimizing their online presence across multiple channels and reaching customers in spend mode, the amount they are willing to dedicate to perfecting this process increases. When you take all of that into account, it’s no wonder that a recent major study conducted by Gartner proved what we all had been expecting in
3 Ways to Drastically Improve Your Social Media Marketing
Social media has changed the way that we live our daily lives. By giving us constant access to our friends, families, acquaintances, and colleagues, major platforms like Facebook, Twitter, and LinkedIn have revolutionized the world by doing one thing: connecting people. But social media also has changed the way that businesses connect with customers; in fact, businesses spent more than $9 billion dollars on social media ads in 2015 in the United States alone! But just because everyone is spending doesn’t
Why SEO is Great For Small Businesses
Many small business owners are hesitant to begin SEO campaigns because they don’t think they can compete with the big names. As it turns out, the new SEO landscape puts the power in the hands of small businesses, and makes it more appealing than ever to start. The front page of the Google SERP can be intimidating to someone with a small business. Staring it down often makes them feel like SEO is an impossible uphill battle against an entrenched foe
Landing Page Optimization Tips You Might Not Be Aware Of
There are a few proven tips used by professional companies around the world for optimizing landing pages so that they maximize conversions and minimize bounce rates. Here are some of the best landing page optimization tips from professionals who know how to get people clicking. Landing page optimization tips If you want to gently nudge your visitors in the right direction, you’ve got to build your landing pages the right way. Always make sure to: Target customers specifically - the biggest mistake that
How to Rank For Local Keywords
If you’re in the SEO industry or are a business that uses local SEO, then you’ve probably heard some of the statistics: almost 60% of local searches result in same-day visits, 77% of smartphone users contact a business after looking for local information, and 70% of customers are more likely to use a local business that has a social media profile. They prove the importance of local search engine optimization, but what they fail to express is how difficult it is
Google Indexing Split Will Make Mobile the Focus of Searches
A recent announcement from Silicon Valley has revealed that Google intends to shakeup its search engine results page once again. The search titan announced that it planned to split its indexes into mobile and desktop, rather than maintaining the current model that only has one. The change is likely to have a heavy effect on the search results displayed to mobile users, and will increase the importance of proper mobile SEO. More information is sure to follow in the coming