Expand Your Reach: how to gain more traction on the internet
It’s no secret these days that the internet is where you want to be to get noticed and sell something. The only problem is that everyone else probably knows that too. The good thing is that all you have to do is do it better than them, and you will find yourself reaching tens of thousands of people on a daily basis. Ideally, you want a mix of organic and paid advertising, and the best place to do this is
Google Speaks: information straight from the source on the Panda 4.2 update.
The new updates that Google consistently rolls out can leave people a little bewildered at times. Some aren’t sure exactly what is being done, or how it is going to affect their companies. Not only that, but they are sometimes left on the edge of their seats about what the future is going to hold for the search engine algorithm. Thankfully, Google opened up about its new Panda 4.2 “refresh”, and filled the public in on what happened, and what
How to Drive Traffic and Increase Sales with Blogs
Having high-quality content on your website is essential to rising in the rankings, driving traffic, and increasing sales. Recent trends have shown that it is the best way to make a name for your business. Since search algorithms weigh more recent “fresh” posts a certain degree higher than what would be considered more “stale” older ones, keeping a blog has become a great way to put out great stuff, and keep it up-to-date. But what should you blog about? Webmasters
Stick with Google+ Even Though Google Dropped It
Google may have dropped their social child Google+ as a requirement to access their services, but that doesn’t mean that you should totally forsake it. First, the not-so-popular social network is still good for a multitude of things, and just because YouTube users don’t like it, doesn’t mean that you should get rid of it. The tech giant plans on keeping its ill-fated network, and it is in the process of being rebranded, or so it has been hinted at
How to Convert Mobile Visitors into Customers
Here are 3 great tactics for driving sales. As most of the world knows now, more traffic is driven to e-commerce websites via mobile these days than any other way. This is strange, considering that conversion rates are quite low in comparison to the amount of traffic driven. This could be for any number of reasons. It could even be as simple as difficulties with using the payment processor on a smartphone, but it doesn’t take away the fact that converting
The Importance of Site Performance
Why you need to make sure your site is up to speed. There is always much ado about Google’s super secretive algorithm, and how we can best adapt our web pages to it. In recent times, though, Google and other search engines have moved away from the science of SEO, and have incorporated more of the art of the craft. By art we mean more of the quasi-intangible factors that go into SEO. The two main aspects they’ve improved on in
A New Panda Update is Rolling Out Slowly: Are You Ready?
It seems like Google can’t go more than a few months without putting out a new update named after a cuddly endangered animal. Way back in September of last year, Google rolled out the Panda 4.1 update that changed some rankings. While some sites saw their rankings take a dip, others were unaffected. The new changes will be the 29th such update in Google’s short history. The good news is that it will take some time to be fully implemented, so
AdWords Now Shows Ratings Stars in Search
Ratings from your Google My Business Page can now automatically be seen in ads. Supporting your local business with a mix of organic and paid SEO is crucial to your success. That is no secret. But recently Google has been rolling out some game changers that are going to make the local market that much more competitive. As always, those who put out quality products and services should do nothing but benefit. Now, if you have local extensions enabled in AdWords, you
Protect Your Reputation: Removing Bad Reviews on Google Local
As more and more people turn to their smartphone to find the products and services they want and need, businesses – of all shapes and sizes – are having to adapt to the change. In fact, 54 percent of all smartphone users are accessing the Google Map app to find what they are looking for locally. With all this phone searching going on, it is not surprising that the conversation is heating up as well. A study by Google has shown that up
Public Transit Info Now Available On Apple Maps
Being able to pull a small device out of your pocket, type in an address, and instantly see how to get there is a luxury that few could have dreamed of in the recent past. Lucky for us, that’s the reality we live in. However, not all of us own a car and no one wants to walk far if its pouring rain or freezing cold, which means many of us are left with public transport as our main means of