Expert Tips: 3 More Social Media Marketing Mistakes
The most recent estimates put the number of social media users at 2.1 billion people worldwide, making it by far one of the most lucrative platforms for reaching customers. The ability to engage customers, target ads, create a brand, and manage a following has turned the traditional world of business on its head and made a lot of unsuspecting nerdy people rich (and some poor, too). Even with all of the advancements and changes in the social marketing world, there are
Expert Tips: How to Make Your Content Mobile-Friendly
Website owners and SEO experts pay very close attention when Google announce changes to their algorithms. Since these changes will impact how websites are designed and the type of content that’s posted on them, we should seek to understand the modifications clearly so that they can respond accordingly. One of Google’s most recent changes is specifically geared toward mobile devices, and is commonly known in the industry as “Mobilegeddon.” To ensure that you are in complete compliance with these new algorithm
Expert Tips: 3 Social Media Marketing Mistakes to Avoid
They say that social media is the new SEO. While that might not be the whole truth, it is safe to say that the power of social media is something to be reckoned with. A staggering 74% of adults are on social media, so it’s no wonder that companies are breaking down the door to get into this lucrative advertising universe. The problem is that like many other industries, there are many people doing it but few doing it right. Social
Real Estate Web Design Tips
In essence, real estate web design should follow best practices for end user experiences - easy to read flow, respecting white space, easy navigation and making the experience as clear as possible. However, there are some details in terms of the user experience that should not be overlooked when offering the wealth of information that is associated to the details of any property on a real estate site. Here are a few web design recommendations that real estate agents may want
Updating WordPress Plugins: What Could Possibly Go Wrong?
Despite being one of the best and most-used online website platforms, WordPress is continually evolving and improving as developers worldwide contribute to its unique features with new and better plugins. What’s more, updating your WordPress plugins is now easier and quicker that it has ever been. That being said, you may still experience some problems with your website when updating your WordPress plugins from time to time. These problems may range from small and insignificant to so severe that they will
4 Tips to Decrease Your Website’s Bounce Rate Immediately
When you click through to a website from an external link, you are going to end up on a landing page. The landing page is like the entryway into a great theme park. It needs to convince your guests that your rides are worth going on. Your site’s bounce rate, or how often a user exits your web page shortly after landing on it, is heavily affected by how well your landing page is constructed. There is a lot of
SEO Tips for E-Commerce: What to do with Unavailable Products
If your e-commerce store has a product that has been discontinued or is out of stock, do you know what you should do with the page, from an SEO perspective? Should you create a 404 error page? Keep the product page active even though the product is no longer available? Use an automatic redirect to send users to a similar product? These are questions that a number of e-commerce stores face each day, especially when they may have a product page
What’s the Best Approach for SEO: Generalist or Specialist?
While the role of an SEO professional is still to drive organic traffic and increase organic revenue, the methods that are used have changed quite a bit, making it necessary for these professionals to acquire additional skills to continue seeing results. Today, the SEO professional has to act and think like a creative marketer, digital strategist, user experience advocate, content developer and even cheerleader if you plan to survive the ever-changing landscape of SEO. As a result of this information, there
Web Design Tips: The CSS Inline-Block Display Type
When working with CSS, the usage of floats is a great tool for special situations. However, floating an HTML element in CSS presents its own series of complications when working with elements in a complex layout - floated elements are considered to be rendered out of the flow of the rest of the document markup. Managing margins and positioning within a complex layout can be quite frustrating and time consuming when trying to manage the simple alignment and behavior of
What does Google’s Algorithm Change Mean for Your Small Business?
As a small business owner, you should be aware of how much Google can influence your success. You should also know that Google is constantly adapting its search algorithms to both improve its services and reflect trends in technology and society. This past Tuesday, Google rolled out new changes to their search algorithm that will have major effects on how businesses are ranked on mobile phones. So what do these changes mean for your small business? Well, it depends on what