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If there is anything users hate more than a slow website, we have yet to find it. Studies have shown that a website that takes more than 5 seconds to load is basically dead in the water. When your site spends ages loading up, and your user sits there waiting, you can bet that they are going to be taking their business elsewhere. Website speed isn’t just important for your user experience, it is now essential to Google’s SEO algorithm as

The internet is a truly wondrous tool. Being able to just type a few letters into a bar, click search, and then see a uniform list of results all directly related to the words you just typed in is a luxury that few of us could live without. What’s even better is being able to just type a few letters into the bar, add in .com at the end, and with the click of the button be whisked away to

Ask any SEO expert about a certain issue for your website, and we can guarantee that you'll get a few different answers. That’s the beauty of it. SEO is an extremely complex and often indecipherable art that is constantly evolving, so pinpointing exactly what to do and how to do it is extremely difficult. In the end though, there are many things that us SEO experts agree on that are absolutely necessary to the success of a website when it comes

No matter what your business is, it is important to adapt your strategies as the world around you changes, and not doing so severely decreases your SEO power. There are some egregious mistakes that many are still making in their SEO strategies. Being an outdated SEO strategist is a hindrance to the earning potential of freelancers and businesses alike. So let’s look at 2 major SEO mistakes that you may still be making, and how to fix them quickly. Bad: targeting

In our last piece, we covered a few topics about local SEO: what it is, why you need it, and a few quick tips to shore yours up. Even after that lengthy and informative post, we still do not believe that we were able to cover in enough depth how important it is for your business to work on their local SEO marketing. The good ol’ fashioned eye test is a great place to start with our analysis of a new

In today’s world, we are more interconnected than we have ever been. Our digital devices and telecommunications technology weave a web of interconnectivity that is starting to blur the line between real and digital. Thankfully, though, most things are still based in the real world. Yes, that great, big, and sometimes scary world outside the window from where your computer is. That is where majority of revenue lies. It is no wonder then that so many companies are now starting to look

Every year, SEO is evolving to become a more sophisticated discipline. As marketers are working to refine their skills sets and search engines are improving their search results, embracing and evolving with these changes is essential. With 2015 in full swing, now is the time to ensure your SEO strategy is keeping up with your competitors to ensure continued success with your results. Some tactics for SEO you should focus on in 2015 are highlighted here. Create Link Earning Content Even with all

So you’ve done everything that you were supposed to do to optimize your website. You’ve done the keyword research, tweaked the meta tags, wrote a killer headline, scored some highly-respectable links, and gotten your customer to click a search result and land on your website. So the question is: what was it all for? Just like in all other facets of life, this whole process was about making a sale. It doesn’t matter if you are a doctor, a lawyer, a

Your landing page can make or break the sale, and you usually have only a few seconds to capture the viewer’s attention, gain their trust, and close the deal. A properly optimized landing page has the ability to exponentially increase your ROI, and more often than not a few tweaks to your page can be a huge advantage over other competitors. Since the “five second rule”- the amount of time you have to draw in your customer - applies as

So you’ve set up a landing page associated to your ads displaying all over the internet, selling a particular product or service. Just putting up a landing page is easy enough, but there’s really no point to it unless your page successfully compels visitors to buy what you’re selling. The question is: what does your landing page have to contain in order to convert visitors into buyers? Every potential customer is unique, and so is every product or service. Despite this,